Kindly Health Makes Hormone Care More Affordable

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Kindly His' home sperm test kit

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Kindly His’ home sperm test kit

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Hormone treatment can be intimidating as it touches the most intimate parts of our lives. good health wants to make it available to more people with a combination of in-home diagnostic tests (including semen and polycystic ovary syndrome tests), telemedicine consultations and supplements.

A Bangalore startup looking to expand into global markets today announced it has raised a $3.25 million seed round from investors such as Y Combinator, Olive Tree, Soma, Goodwater and Gaingels.

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Kindly Health has two product lines: KindlyHis and KindlyHers. KindlyHers will launch a PCOS predictive test to help women diagnose and manage PCOS. It also sells routine labs for PCOS profiles and STD diagnostics. KindlyHis sperm tests allow users to take a test at home and then send it to a testing center for diagnosis.

Kindly Health was founded in 2020 by its CEO Nilay Mehrotra and was formerly known as Janani.life. Mehrotra told TechCrunch that before joining the Y Combinator cohort in the winter of 2022, Kindly Health focused on fertility, specifically building a B2B tool for IVF clinics to help them choose the right embryo.

“But as we begin to better understand the market and our customers, we realize that the problem is indeed much more serious, and we need to focus on lifestyle violations,” he said. “We realized that home testing and semen diagnostics had a much broader application than just fertility, and we didn’t want to be limited to that.”

Mehrotra said that since launching a month ago, revenue growth is 30% compared to the previous month, and the company expects revenue to reach $1 million by the end of the year.

Mehrotra says the market opportunity in India for lifestyle disorders, sexual activity and hormonal well-being is $8 billion, based on the startup’s findings that 130 million people in India spend about $60 on sexual health and performance products.

In the future, Kindly Health will also focus on more health product categories and expand its product portfolio to include products for eczema, psoriasis and gut health. His goal is to reach 130 million users and he plans to launch the app within the next few months.


Credit: techcrunch.com /

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