Klarna offers ‘Pay Now’ option in US, Klarna Card coming soon

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US consumers now have the option of using Klarna’s “Pay Now” service to pay promptly and in full at any online retailer where Klarna is available.

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It adds to the stateside offerings of the global retail bank, payments and shopping giant, where Klarna has doubled its customer base to more than 21 million customers.

In addition to Pay Now, Klarna will introduce its Klarna Card to US customers, which will enable them to make interest-free payments in four installments using the physical card format in store or online. It works with the Klarna app and can also be added to Apple Pay and Google Pay.


US users were already able to use Klarna’s Express button for seamless checkout, now live at Macy’s and Coach, and its subscription service, the first tool of its kind for paying memberships and subscriptions in four, interest. free payment. Klarna works with over 250,000 retail partners.

Launching these services in the US is a natural extension of the company’s already experience in other markets, Klarna co-founder and CEO Sebastian Siemitkowski told Nerdshala. For Klarna, Europe’s Pay Now represents 50% of the volume, he said.

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“We are very excited to launch a card in the US,” he said. “As we have seen in other markets, we want people to use Klarna everywhere. Some people use Klarna on websites and apps occasionally, but when you give them a piece of plastic, they Also very much appreciated and people love it.”

Although behind in market share Compared to competitors like PayPal, Klarna’s approach as a way to pay online and its share at checkout is providing some competition. Simiatkowski said merchants are telling Klarna that its share of checkouts continues to grow after being in the US market for just two years.

“It looks like a good opportunity to give them a good challenge,” he said.

This latest offering follows several recent updates made by the company, including release your super app earlier this month to provide an app for the complete customer journey from discovery to returns.

And, in October, Klarna acquired Inspirock, an online trip planner using artificial intelligence and local expertise, to add a travel agent component to Klarna’s 90 million users.

Discussing the Inspirock acquisition, David Sandstrom, Klarna CMO, said SuperApp was an opportunity to bring capabilities seen in other countries like China to the Western world and add to a lot of pain points for consumers.

“With the app, we saw what other problems we could do beyond payments,” Sandstrom said. “Moving further into space, the online shopping journey typically spans 20 different apps, each one for processes such as search, payment, and return management. SuperApp is a framework for launching massive amounts of features. Now we can continuously launch products in the app, and will eventually open it up to third parties.”

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