Lambda School shakes off its brand with new name

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Lambda School, a buzzy coding bootcamp Has reached over $122 million in known venture capital to dateis rebranding bloom institute of technology, according to a blog post from CEO Austen Allred.

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The company is also updating its tuition payment options to offer results-based loans. The financing instrument allows students to take out a loan with zero dollars, and then receive back 110% of their tuition, including fees and interest, from an approved lender if they are unable to secure a job within the next year. . A student is only eligible for a refund if he/she has applied for 10 jobs, networked with 10 professionals and made at least 5 GitHub contributions to his public GitHub profile per week for 46 out of 52 weeks within a year. posts.

To apply for an outcome-based loan, a student must be a US citizen, permanent resident or DACA recipient with an established credit history and no outstanding education loan defaults. Additionally, temporary residents can apply for a loan with a co-signer who meets that criteria. At this stage, if a student resides in California, an outcome-based loan is not available. The move means Bloom is going beyond the original vision of enhancing income-sharing agreements, the controversial financing vehicle it pioneered. ISA will continue to be offered as an option with some modifications.


Changes to lambdas have long seemed inevitable. Nearly a year after its last layoffs, Lambda School announced further cuts in April amid a broader restructuring. Then, Allred acknowledged that making his company’s vision work has been difficult.

“We’ve been working on making incentive-aligned learning work for years,” Allred tweeted in August. β€œIt is more difficult than we initially thought; We’ve had to invent a lot together from the beginning and we’ve got to get a lot of things just right.”

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Lambda’s rebrand comes after years of scrutiny by alumni and educators about the efficacy of its education. Recently, freelance journalist Vincent Wu published an excerpt accusing Lambda of raise your hiring rates And then marketing them to eager students. The company is also facing a lawsuit from three alumni alleging misleading financial and educational practices.

The name change could thus shake some of the bootcamp baggage (and help attract more students).

“No matter which option you choose, you will be signing legally binding documents that will affect your finances,” explains Bloomtech’s website. “We will do everything we can to help you feel confident about your decision.” Moving to focus more explicitly on outcomes-based learning puts Bloom in the same bucket as other bootcamps eye recognition as the path to the future (plus, the institutional-sounding name doesn’t hurt. ).

Ultimately, Lambda School was one of the best-known coding bootcamps, with a solid flurry of “Lambda for X” competitors such as Henry and Microverse. Other companies also offer ISAs, such as Pursuit, We School, Launch School and the Grace Hopper Program. Lambda’s name recognition helped it become somewhat synonymous with the startup-driven bootcamp market. With today’s news, it will need to revamp its pitch as well as customer awareness to gain more customer loyalty.

Bloomtech has yet to respond to requests for further comment from Nerdshala.

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