According to Nielsen, websites and apps more popular with Latinos in the US than other groups make them more vulnerable to being exposed to misinformation and sharing it. report good.
What are you saying: 28% of content on news websites visited by Latinos was marked as biased, conspiracy-based or pseudoscientific.
- The report warned that misinformation could affect health decisions and “undermine trust in our democratic systems”.
- Nielsen also warns that moderated content and traditional or algorithmic fact-checking on social platforms may leave false information because much of the content shared is in Spanish or Spanglish.
By numbers: Nielsen highlights how Latinos spend more time on most social media apps and messaging services, where poorly sourced information can go viral.
- Instagram frequently reaches 69% of Latinos between 18-23 years old, compared to 53% for other 18+ adults in the US
- Snapchat also has a greater reach: 50% of young adult Latinos, as opposed to 29% of the general American population.
- And Hispanics use WhatsApp 27% more often, Telegram 7% more, and both Discord and Twitter 6% more often.
what are they saying: Platforms that “have a higher composition of Latinos in their consumption audience, had more presentation of content” that is biased or questionable, explained Stacy de Armas, senior vice president of Diversified Consumer Insights at Nielsen NBC News.
- “So essentially, if you’re white, you’re less likely to see that kind of material than if you’re Hispanic.”
of note: The Nielsen study also looked at the representation of diverse Latino communities in TV and streaming and found it to be “largely driven” by Spanish-language content.
- About 10% of programming has at least one Latino character throughout TV, but when Spanish content is excluded this number drops to just 6%.
go in: Government Accountability Office hits out at media for lack of Latinos
Get more news that matters about Latinos across the hemisphere, delivered Tuesday and Thursday straight to your inbox. Sign up For the Nerdshala Latino newsletter.