LinkedIn announces new app to avoid China scrutiny

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LinkedIn is finding ways to stay afloat in China despite mounting censorship pressure from the country’s government to limit social posts and news sharing.

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why it matters: LinkedIn’s new Tohold solution protects its core brand while operating under the same amount of local scrutiny.

  • If successful, InJobs could set a precedent for new social platforms to do business in China (without that kind of political baggage). Twitter And Facebook is), says Nerdshala China reporter Bethany Allen-Abrahimian.

Catch up soon: company announced Its new job posting app, InJobs, on Thursday will launch later this year to replace its local LinkedIn service amid “greater compliance requirements” in the country.

  • The decision comes two weeks after Nerdshala first reported on LinkedIn’s censorship of several journalists, including Allen-Abrahimian.
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Background: For the past seven years, LinkedIn has followed censorship rules and allowed its platform to be owned by Chinese citizens – a model Beijing once said As other internet businesses can follow if they want the same type of market access.

  • It is not clear whether InJobs will work in the same way. But since the new app will be stripped of social features (feed, sharing, post), it will face fewer content restrictions.
  • yes but: Similar criticisms about censorship will likely continue.

What are they saying: “[W]E will continue to have a strong presence in China to drive our new strategy,” a LinkedIn spokesperson told Nerdshala.

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Intrigue: Microsoft, which owns LinkedIn, creates less than 2% Its revenue comes from its business in China, and LinkedIn has intense competition with other job apps in the country.

  • “China represents a huge market with enormous revenue potential, if only Microsoft can find a better means of capturing that revenue,” Sarah Hsu, visiting scholar at Fudan University, told Nerdshala.

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