LinkedIn is taking on Zoom and Microsoft Teams with a new audio and video events platform

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To help users spend more time on its professional social network, LinkedIn is preparing to launch a new virtual event platform for both audio and video.

as reported by Nerdshala, the company’s new events platform will allow creators and organizations to list, host and market interactive virtual events.

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LinkedIn actually started seeing events before the pandemic started with the launch of its Events Hub in 2019. However, as more people began working from home, the company added online polls and video events to give remote workers access to events.

Now though with its new virtual events platform, LinkedIn will start with an audio-only product similar to Clubhouse that will launch in beta this month followed by a video version that will be available in the spring.

audio and video programs

When LinkedIn’s new events platform launches in beta later this month, organizers won’t have to rely on other third-party software as it will include all the tools needed to play end-to-end interactive content.

Hosts will be able to record and play their events directly from LinkedIn as the new platform will include tools for live conversations and moderate discussions for online attendees and hosts. However, attendees will still be able to communicate with each other during and after an event ends. Promoting these events will be a cinch and the organizers can do the same on LinkedIn.

The platform will start by targeting individual creators who already rely on professional social networks to connect with a broader audience and cover topics such as career development and recruitment.

LinkedIn’s Product Manager, Jake Pose, provided further details about the company’s philosophy when it comes to its new virtual event platform for audio and video in an interview. Nerdshala, Saying:

“Our philosophy is to keep the organizers in control. We want to make it easy to host virtual round tables, fireside chats and more. Some people want the event to be more formal or less formal. Some want to communicate with their audience, So that can open on the floor. We’re giving the professionals interactivity and support.”

We’ll hear more from LinkedIn once the audio-only portion of its new virtual events platform goes into beta later this month.

We have also highlighted best video conferencing software, Best Online Collaboration Tools And Best Hybrid Working Tech

via Nerdshala

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