Link Tree announced today that it is launching a new mobile app for iOS and Android to make it easier for users to access its service. The new app will allow users to create a Linktree, add and manage links, customize their design, and more from their phones. According to the company, the goal of the app is to make it easy for creators to update their link tree.
The app allows you to quickly share content, such as embedding a new Spotify song into your link tree. Users can also use the app to create their own Linktree with custom backgrounds, button styles, fonts, colors, and more. In addition, the app gives users access to traffic and conversion metrics. Users can go to the Lifetime Analytics page in the app to track sales, payments, and more to better understand their audience.
Linktree states that since the majority of user registrations and logins from Linktree users originate from mobile devices, they have recognized the demand for a mobile app. The company notes that the app is a organic next step for its business, allowing users to update their links on the go.
“We’re thrilled to launch the Linktree mobile app as we continue to expand the biography links category we created, ultimately offering creators new ways to link whatever they are, wherever they are,” said Linktree CEO and co-founder Alex Zaccaria. in a statement. “Linktree users will be able to set up and manage their profiles on the go, from their mobile devices, making it much faster and easier for busy people to spend more time creating content and doing what they do best. The Linktree app is the latest update to meet the ever-changing needs of our users.”
The launch of the new app comes as Linktree says it’s working to expand beyond the “link in bio” category. The company recently launched a new vision for the brand, so that it is not perceived simply as “link in bio to become a brand that encourages discovery, connection and community. Launching the app will give the company an edge over competitors such as Shoreby as well as Link in profile.
Last month, the company launched new unified directory to allow users to view its platform and integration partners. The new hub, called the Linktree Marketplace, is designed to draw attention to its partnerships. Linktree also introduced Link Apps, which include digital experiences and services from Linktree partners for platform visitors, including NFT galleries, game launches, music, social media pages, and purchases directly from users’ Linktree landing pages.
Recently, Linktree also introduced a set of new features that will allow creators showcase your NFTs and “build a community around the property”. The new features have been developed in collaboration with the NFT marketplace OpenSea. The company’s new “NFT Gallery” links feature allows users to showcase their NFTs in their link tree. Creators can also use their NFTs as their profile pictures or background in their link tree after connecting their wallets.
Company raised $110 million in the entire equity round in March, bringing his valuation to a whopping $1.3 billion. Following the raise, Linktree says it is focusing on driving new revenue streams and creating added value for creators and brands. The company claims to have 1.2 billion unique visitors every month.
Credit: techcrunch.com /