Livestreaming report: ‘New World’ hits top 5 on Twitch and ‘virtual YouTubers’ on the rise

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New World. (Amazon Game Studio Photo)

Twitch viewership is now back on track after the end of the summer; “Virtual YouTubers” are attracting surprisingly large numbers; and Amazon’s MMORPG New World, In its first full month on Twitch, it debuted at No. 5 in the overall top 10 for total hours watched.

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These are some of the big takeaways from the latest “State of the Stream” report, released Monday morning by Israeli influencer-marketing form StreamElements and its Chicago-based analytics partner, Rainmaker.gg. The State of the Stream monthly analysis tracks viewership and content production on major livestreaming platforms such as the Amazon-owned Twitch network.

New World, After its debut in late September, Twitch proved to be a popular draw for the next month. Data from Rainmaker tracks a total of 83 million hours watched New World Content, which places it as the No. 5 biggest category on Twitch in October.

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While Amazon’s cross-promotional efforts New World This clearly had an impact on the game’s viewership—among other things, it hired a number of high-profile streamers such as Michael “Shroud” Grzeczyk It was also up against some strong competition – for labeled promotional broadcasts.

October was a big month for the perennial Twitch hit League of Legends And Dota 2, both competed in the finals of their esports tournaments. Dota 2, a Multiplayer Online Battle Arena The game, published by Bellevue, Wash.-based Valve Software, saw an 189% increase in Twitch viewership. International, which ran from 7 to 17 October in Bucharest.

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whereas New WorldWhile numbers have fallen from its launch-week frenzy, it has still built a healthy audience for itself, with more than 200,000 concurrent players on Steam at the time of writing. it puts on Number 3 overall on the stage, effectively right behind the unbeatable team Fortress 2 And counter Strike Global Offensive. a big X-factor in New WorldIts successful launch was always about how many people would stick with it to reach its endgame and populate it, but after a month, it seems to have found an audience.

New World Might Have Been A Number 4 Hit, Weren’t It For A Big Esports Bump Dota 2, (StreamElements/Rainmaker.gg image)

this is not to say that New World Some growing pains have not happened. A particular point of criticism over the past few weeks has been the game’s player-driven economy, where in-game currency becomes difficult to forge as a character reaches level 60, which is the current maximum. because of which . report has come real deflation in New World, At least on some servers, that leaves the game economy with more money than it needs to be replaced.

It is not uncommon for MMORPGs to have inflation problems, where players have a lot of cash in their hands, which drives the price of goods into the stratosphere. love sports world of Warcraft has tried to address this with a “gold sink”: services or items sold by NPC vendors, such as equipment repair, that remove spent money from circulation.

Together New World, Not enough Money in circulation, because the cost of incidental gold tied to specific gameplay at level 60 – repairs, player housing, crafting new items – can rapidly outpace a casual player’s available income. This effectively makes everything much cheaper, which has led to the creation of an unofficial barter system on some servers. No gold changes hands; It is simply one resource for another.

amazon is tried to address deflation issue, recently a . with big november 3 patch This, among other things, has made it cheaper for players to honing or craft items. Its recently introduced endgame PVP mode Outpost Rush also offers a sizable cash payout for the winner, which should inject some more currency into the game’s economy.

Facebook Gaming is slowly getting to the point where it could pose a real threat to Twitch. On the other hand, this is Facebook. (Stream Elements/Rainmaker.ggimages)

Twitch saw its viewership increase to 1.9 billion hours in October. That’s a steep upward trajectory compared to viewership for the past four months, which peaked in May before taking a dramatic dive in June.

Twitch’s only competitor, Facebook Gaming, still only draws in a quarter of Twitch’s numbers, but saw a 61% year-over-year increase in October, clocking over 521 million hours.

As far as content numbers go, the big story of the month according to Rainmaker’s numbers could be the slow growth of “virtual YouTubers” (Vtubers) on Twitch. Vtuber uses software like FaceRig with motion-tracking hardware to create a responsive, animated avatar for itself, then builds a personality around that avatar that can be streamed with.

While they are more commonly found on YouTube, hence the name, the cost of entry is so low that Vtubers have been sneaking up on other broadcast platforms over the years. An American talent management agency for Vtubers, washojo, opened in late 2020 with a specific focus on Twitch broadcasts.

For the ladies who stream on Twitch, there is Amaranth, Pokemon, then everyone else. (Stream Elements/Rainmaker.ggimages)

Two Vshojo-affiliated streamers, Ironmouse and Vibe, joined the top 10 list of most-watched female broadcasters on Twitch in October. Like many if not all Vtubers, the actual actors behind the characters are largely anonymous, and both mainly focus on live play of various video games.

While Veetubing is usually in the form of a visual very strange- It’s one of those things that drives you crazy if you need to try and explain it to someone who doesn’t spend a lot of time on the Internet – it’s proven to be surprisingly popular around the world, especially in Japan. .

With Vtubers gaining more visibility on Twitch, it’s likely that more will appear on the platform, especially as it offers a relatively worry-free, private way to start streaming. Self-conscious about your face? Never mind – spend a few hundred dollars on a new webcam, download something like Vroid Studio, and pretend to be a crazy anime schoolgirl instead.

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