Through the Looking Glass: A holographic display company has begun promoting its new image format using a 3D effect. Artists can create them with widely available 3D graphics software and display them on most hardware. Could this be the most affordable way to view 3D images?

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Through the looking glass has launched a page where 3D artists can convert their work into the company’s new holographic image format and embed it on virtually any web page. The company says this will allow more people to view 3D art from more angles than through 2D screenshots.

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Holograms uses dozens of shots to turn renders into diorama-like images that viewers can control with a mouse or swipe on mobile devices. They range from 2MB to 50MB, depending on the resolution.

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Looking Glass wants viewers to see the new format on its holographic displays, but works on regular PC monitors, mobile devices, and VR headsets. Currently, artists can convert their work from Blender, Unity or Unreal Engine to holograms. The developers plan to add support for C4D, Zbrush, Procreate, nerfies and mobile portrait mode soon.

While users can display holograms anywhere, Looking Glass hosts them. Embedding one is more like embedding a YouTube or Vimeo video than posting a GIF on your website.

The company plans to monetize its holograms in the future, but has yet to reveal how. A few methods that immediately come to mind are advertising, artist sales commissions, or licensing a conversion tool.