LottieFiles is picking up the B series to make the animation format even more mainstream

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Lottie’s animations are everywhere. JSON based file format, first introduced as open source library by Airbnb engineers, it can now be seen in the top 500 apps for iOS and Android. LottieFiles co-founder Kshiti Minglani. What LottieFiles does is make it easy to turn animations created in programs like Adobe After Effects into Lotties so they can be placed in applications.

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LottieFiles is currently used by animation and motion designers at 150,000 companies including Google, TikTok, Disney, Uber, Airbnb and Netflix. The startup announced today it has raised $37 million in Series B funding led by Square Peg Capital, with participation from XYZ Venture Capital, GreatPoint Ventures and returning investors 500 Startups and Microsoft Venture Fund, M12.

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LottieFiles plans to use the funds to expand the product roadmap, hire engineers and R&D specialists, and develop a new workflow that will make it easier to release Lottie animations so that designers can focus more on animation. LottieFiles also has the world’s largest repository of free Lottie animations.

LottieFiles was founded in 2017 by Minglani and Natta Adnan. TechCrunch last covered the company when it announced a $9 million Series B in January 2021.. In total, LottieFiles raised about $47 million. Since Series A, the number of LottieFiles users has grown from around 1 million to 3.1 million.

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LottieFiles simplifies the workflow between creating an animation in software like Adobe After Effects and delivering it to its final destination in an application. The startup currently has a plugin for Adobe After Effects and other design software. Otherwise, Minglani told TechCrunch, the process will be very difficult. LottieFiles allows designers to preview how their animation will look in the app and then submit it without hours of coding.

“We are democratizing motion design in the same way that Canva democratized design,” Minglani said. “Before Canva, there was Photoshop, which took hundreds of hours to complete. We’re doing the same with the motion design industry.”


Credit: techcrunch.com /

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