Luminai (formerly DigitalBrain) invests $16M in RPA-like customer support tool

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The founders of DigitalBrain have quite a backstory: a couple of immigrants living in a hackers’ home in San Francisco, the two paid the bills for a while by participating in hackathons and winning. When they came up with the idea for a business called DigitalBrain, they were able to get into Y Combinator in the Summer 2020 cohort and have been working on building the company ever since.

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Today, the founders of the company were rewarded for their hard work with a $16 million Series A. While they were at it, they also announced that they were changing their name to Luminai.

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Company co-founder Kesava Kirupa Dinakaran says the startup has come a long way since TechCrunch reported its seed round in 2020. He said there were about 10 features in the original product, but one of them that really caught on was RPA-like functionality that automated a series of one-click steps for the user.

“We created about 10 features when we first created the product. And when we worked with our first group of design partners and clients back then, we found that one particular product today has become a complete product that took any process with a few clicks, a multi-step process and made it with one click. ” he told me.

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What Luminai is currently doing is recording a video of the user hopping between different systems. “With the Luminai recorder, we track clicks and keystrokes, and our software is able to recognize if an API is available or not, and then play the same workflow in the background.”

Dinakaran says his clients describe it as a macro on steroids, but what really sets it apart from pure RPA tools is the ability to connect to API gateways when available. “The difference is that we sort of combine RPA with traditional API-based integration,” he said.

When there is no API, or when the company does not want to give Luminai access to the gateway for any reason, such as if it is a financial gateway, then the tool can use standard RPA-style entry methods to navigate through the workflow.

Today, the company is still underperforming, with only 11 employees, and while they hedge their bets with an A round, he says they have revenue, and that most of the company’s $3.4 million seed round is still in the bank. He said the seed round meant he and his co-founder no longer had to worry about basic needs like food and rent and could focus entirely on the business.

He is especially proud that his cousins ​​in India now believe that it is entirely possible to become a startup founder. “The other part of the story is that some of my cousins ​​want to be founders and now they see some way and that gives me a lot of joy in many ways,” he said.

General Catalyst led today’s round with Moxxie Ventures, Underscore VC, Craft Ventures, YC Continuity and a host of high-profile angel investors. The company has now raised nearly $20 million.


Credit: techcrunch.com /

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