Magic Leap details pricing for its next augmented reality device

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It’s been an interesting life for Magic Leap, an augmented reality startup with big dreams and some big moments of arrogance.

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Today the company detailed the availability and pricing of the next release: Magic Leap 2. Unlike its first release, this headset will be fully geared towards professional users with less deliberate vagueness. This professional focus is evident in the price of the device. The new headset will start at $3,299 and will go on sale September 30 this year.

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That’s $1,000 more than the base price of the previous generation device, which was known to sell quite poorly compared to domestic expectations.

Along with the base version, Magic Leap will also sell a $4,099 “Developer Pro” version and a $4,999 “Enterprise” version, which appear to be identical in terms of hardware but include different levels of customer support and access to software tools.

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Compared to the last generation version, the new device’s main improvements include a wider “field of view” that allows large digital images to be superimposed on the real world. The footprint of the device has been reduced by streamlining the capabilities of the device, including getting rid of the dual focal planes that were a hallmark of the first device. The headset’s most unique feature is what’s called “dynamic dimming”, which allows the headset to selectively switch between full pass through and full opacity to make images in the headset appear less transparent.

Magic Leap has become a very different company since it almost shut down in early 2020. Its corporate focus is driven by declining interest in the short-term augmented reality market. Its success will depend on the ability to find this market.


Credit: techcrunch.com /

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