A world-renowned Lake Tahoe ski resort announced Monday that it has changed its name to remove racist and sexist slurs from its brand.
why it matters: Palisades Tahoe, which hosted the 1960 Winter Olympics, was known as Squaw Valley Alpine Meadows Ski Resort for more than 70 years. European colonists Weapons the word “squaw” As a derogatory slur to denigrate Native American women throughout history.
- “The word itself is a constant reminder of the unjust treatment of the Washoe people’s native people,” said Darrell Cruz of the Washoe Tribe Historic Preservation Office. in a statement.
description: Members of the Washoe tribe and other Native Americans have pushed for decades to change the resort’s name. The company started rolling out the process more than a year ago.
- “This name change reflects who we are as a ski resort and community – we have a reputation for being progressive and boundary-breaking when it comes to skiing and snowboarding adventures,” said Palisades Tahoe President and COO D. Byrne said. in a statement. “We’ve proven that those values are beyond the ice for us.”
- Tribal President Cerell Smokey said in a statement: “The Washoe people have been living in this area for thousands of years; we have great respect for our ancestors, history and land. We are very pleased with this decision.”
big picture: Palisades Tahoe leaders will assist other local businesses that express interest in changing their names, A Fox News Affiliate Report.
- The Washoe tribe is also leading efforts to rename other sites in the region.”