TechCrunch readers, you made great progress when we asked you to vote on the roundtable topics you want to hear on TechCrunch Disruption October 18-20 in San Francisco. We’ve broken up the People’s Choice winners into groups of five, and while this is the last wave, it’s by no means the last.
One of the most popular sessions on TechCrunch Disrupt, roundtables are 30-minute expert-led discussions for up to 20 participants who share an interest in a particular topic. The format allows for deeper conversation, questions and answers, and gives participants time to network and explore opportunities for collaboration.
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These five roundtables cover a range of topical topics. From adapting to the needs of Gen Z consumers, turning customers into advocates and cultivating consumer hype, to hiring a top-notch team without a big budget, and using behavioral science to develop and scale products, you’ll leave informed and inspired.
Generation Z: adapting to the next generation of consumers
Speaker: Emir Taluco-founder and partner of Pentas Ventures
This roundtable aims to provide useful insights into Gen Z consumer trends to help startups better understand how they can position themselves to prioritize the needs of the next generation.
As an investor in Gen Z consumer technology, Emir Talu will talk about how Gen Z consumers are responding to emerging industries and how they are challenging existing ones to reinvent themselves.
Attendees will be able to share their perspectives on consumer trends and take part in discussions about which companies they think are doing a good job of adapting to the needs of Generation Z and which are not.
Changing consumer behavior and turning customers into supporters
Speaker: Sofia Laurell, co-founder and co-CEO of Tiny Organics
We are in the third wave of the pandemic, and products that have achieved product-to-market fit (or product-to-market love) are actively seeking to profitably scale acquisitions. The best brands have made an emotional connection through a clear brand identity and clear value, but what are some of the under-appreciated growth opportunities?
This roundtable will look at sectors that have not changed in almost seven decades and why loyalty programs can improve the status quo. You’ll learn proven growth strategies for exponential growth, how you can leverage your own data and differentiated acquisition channels, and why niche products can help diversify a brand rather than weaken it. We will discuss when is the right time to move to other product offerings that can also help scale customer acquisition and growth.
HypeFeast: How Hype Fuels the Economy and Unique Opportunities Startups Should Seize
Speaker: Alain Sylvainfounder and CEO of Sylvain
We can’t avoid the hype. When we look at the last 30+ years, the Beanie Baby craze, the anticipation of the year 2000, and our obsession with crypto and NFT, it’s clear that we’ve become obsessed.
And startups are especially notorious for exploiting our hype tendencies, using techniques like artificial scarcity to drive desire for products. But do companies fan the hype to outdo the products themselves? At what cost? Is there a better way to harness the power of hype?
At this roundtable, Alain Sylvain will argue that consumers create advertising, while brands and their founders simply sow the seeds. He will discuss the framework for creating consumer hype in effective and sustainable ways. And through open discussion, founders will be invited to share their experiences of the ups and downs of hype so they can learn from each other.
Hacking Hiring: How to build an A team without a big corporate budget
Speaker: Anna BuldakovaCEO of Vector AI
The success of your company depends on your ability to hire and retain talent; however, hiring has become an extremely complex and costly process. How can a startup founder build Team A without the budget of a large corporation?
We’ll discuss some of the latest trends, research findings, and lessons from the founders to help you answer that question. At this roundtable you will learn
- How to write a job description that will stand out among thousands of others.
- How to hire people from top companies.
- How to balance different levels of seniority.
- What startup founders need to know about hiring Gen Zers.
- What psychological principles need to be remembered in order to build an A team.
Design and scale with behavioral science
Speaker: Shirin Oreizifounder and CEO of Next Step
We’re building the technology of the future, but we’ve forgotten that our users still rely on a brain that hasn’t changed in 40,000 years. In this roundtable, we’ll discuss how harnessing the power of behavioral science and helping the ancient decision maker within each of us can help you develop and scale successful products.
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