It’s not every day that you see a smartphone launch that looks like something really new and different, but say hello”balmuda phoneIt’s a unique, compact little Android phone that’s completely out of left field. Luxury Japanese toaster manufacturer. You can’t make this stuff.
Typically, these “random company made a smartphone” stories are all the same and involve calling a turnkey smartphone manufacturer and making a generic phone. These turnkey smartphone operations bring us amazing products like kfc phone Or Pepsi P1But Balamuda is not doing that here. The company created a phone because it has a fresh idea for the phone, focusing on a compact, rounded-over design rather than the huge slab rectangles that dominate smartphone design. It’s a phone designed around the human hand, not the rectangle-shaped components that make up a phone.
To quote the website (via Google Translate) the company says: “The Balmuda phone was designed to be a size that fits naturally in your hand. To achieve this, not just the back Rather curved toward the front, the shape is actually wrapped in a gentle curve—even the display. In other words, balmuda phone It is the only smartphone whose proportions do not involve any straight line.”
Being designed to be held up means the Balmuda phone is one of the rare compact smartphones. It has a 4.9-inch, 1920×1080 display and 69mm body width. Small phones don’t have much room for a battery, and the spec sheet’s 2500mAh battery isn’t making us optimistic. The phone is also quite thick, at 13.7mm, but it should still slide easily into a pocket, as the entire back of the phone is curved, coming up and down almost to a point.
The phone feels like a love letter to small phone enthusiasts who are very vocal online. However, when companies met their demands for smaller phones, they didn’t show up. The iPhone “mini” line continues to be the best-selling iPhone model, and many rumors have claimed that the model will die out with the launch of the iPhone 14. Consumers are buying bigger phones, and devices with 6-inch displays only account for 10 percent of the market, according to Counterpoint Research,
It looks like the primary speaker of the phone is on the back, right next to the camera and LED flash. To the left of the camera is another round object, a combo power button/fingerprint reader, roughly the size of a camera lens. It’s hard to make out in photos, but those previous photos also feature a volume rocker on the right side of the camera.
Everything on this phone looks like a custom parts job, including the display, which has very rounded corners and a hole punch camera on the right side of the display. It’s expensive to splurge, and the Balmuda phone runs for 104,800, or about $915. For that price you’re getting a mid-range Snapdragon 765 SoC, an unspecified amount of RAM and storage, and a 2500 mAh battery. We also don’t know whether the 4.9-inch, 1080p display is LCD or OLED. On the bottom is the USB-C port. The phone is believed to support wireless charging, and with IPx4 water resistance, should stand up to splashes of water.
The phone comes with Android 11 and Google Play and has an interesting home-screen interface. The first home-screen panel is the usual collection of icons and widgets, and swiping up horizontally will bring up built-in apps like Calendar, Clock, and Phone.
The main product of Balmuda is called “balmuda the toaster“—A $300 toaster oven is built around the idea of throwing some steam into the toasting process. You pour a small cup of water into the top of the unit, and the steamy air cooks the outside of the toast faster. Balmuda says this lock in the natural moisture of the bread, leading to more aroma and flavor in your toast. After expanding the product line to include an electric kettle and an LED lantern, an Android phone was, uh, an obvious extension to the product line ?Balmuda Phones Probably Never, Ever Coming Out of Japan, But the U.S. Is The only other country where Balamuda sells its products.
The phone will be available for sale in Japan from November 17.