Meta CEO Mark Zuckerberg announced today that the company is starting an international expansion of NFT support on Instagram. The extension follows the social network initial test run of NFT in May. With this extension, users and businesses in over 100 countries in Africa, Asia Pacific, the Middle East, and the Americas will now be able to share their NFTs on Instagram. Prior to the expansion, support was only available to select authors in the US.
The company also announced today that Coinbase Wallet and Dapper Wallet are now accepted as compatible third-party wallets for use. Instagram is also expanding the list of supported blockchains, including Flow.
Instagram’s NFT functionality allows users to connect a digital wallet, share NFTs, and automatically tag both the creator and collector for attribution. You can share NFT on your main Instagram feed, Stories, or Messages. Once you post a digital collectible, it will have a shimmery effect and may display public information such as the description of the NFT.
In order to post a digital collectible to Instagram, you need to connect your digital wallet to Instagram. As of today, Instagram supports connecting to third-party wallets, including Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet coming soon. Supported blockchains include Ethereum, Polygon, and Flow. The social network notes that there are no fees to post or share a digital collectible on Instagram.
Earlier this year, Zuckerberg said Meta was going to be working on augmented reality NFTs, or 3D NFTs, that you can use in Instagram Stories using Spark AR, which is the company’s AR software platform. The company announced today that it is starting to let people display and share their digital collectibles as AR stickers on Instagram Stories.
Meta says that today’s expansion reflects her work to increase access to web3 technology through NFT and to support creators who want to monetize their work and build a community with their fans and collectors.
“We understand that blockchain technology and NFTs raise important questions about sustainability,” the company said during the first NFT test run in May. “Meta will help reduce the emissions impact that can come from displaying digital collectibles on Instagram by purchasing renewable energy.”
The Instagram expansion comes weeks after Meta began testing NFTs. with featured authors on Facebook. The company said at the time that it would not offer the ability to turn digital collectible posts into ads for the time being.
The extension of NFT functionality on Instagram comes with Twitter-enabled NFT profile pictures for premium users earlier this year. Instagram and Twitter aren’t the only digital giants looking to implement NFTs, according to YouTube CEO Susan Wojcicki. suggested that the platform may use web3 technologies, including NFT, as a means to help YouTube creators make money. Also, Reddit recently launched a new NFT-based avatar a marketplace that allows users to buy blockchain-based profile photos at a fixed price.
Credit: techcrunch.com /