Meta fights fake and irrelevant reviews on Facebook

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meta it launch Updated US Community Feedback Policy to ensure Facebook reviews are based on real shopping experiences. While the company has already taken steps against offensive reviews, the new policy puts those rules and guidelines in writing.

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A post on the Meta blog says that businesses on Facebook should ban review manipulation, promotion, irrelevance, graphic content, and spam. These new rules should address situations where people are paid to leave positive reviews on a business page. The policy should also cover cases where people leave fake bad reviews in order to get a refund.

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“Our Community Feedback Policy is designed to provide an equal voice to all points of view consistent with Meta’s policies, including the full range of positive, negative, and neutral feedback,” Meta’s blog post reads. “Therefore, we treat all positive and negative feedback equally. We do not subject negative reviews to more scrutiny for policy violations and do not modify reviews in any way prior to publication.”

Meta notes that it relies on automated technologies and reviewers to ensure that all reviews comply with its policies. The company says its mechanisms may take some time to learn how to apply the new policies, but its machine learning and human validation models will improve over time.

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The company says that while it will continue to improve its detection and enforcement to detect policy violations, it also encourages people to report suspicious reviews. You can report a suspicious review on Facebook by clicking on the three dots in the top right corner. Companies can report violations using Commerce Manager.

“We create and update all of our policies in line with industry and technology developments, and we design our policies in such a way as to prevent misleading, false and offensive content from our platforms,” notes Meta. “While we know our work is never done, we strive to make our technology a trusted place for our community.

In theory, the updated policy should help deal with the plethora of fake reviews on Facebook, as they have already done. continued to harass the platform for quite some time now.

The updated policy looks like Facebook removed 16,000 groups traded fake reviews on their platform last year. The company issued the removal following intervention from the UK Competition and Markets Authority (CMA).

At the time, the social media giant made further changes to the systems it uses to “detect, remove and prevent the trading of fake and/or misleading reviews on its platforms to ensure that it meets its previous commitments.” This included suspending or blocking users who repeatedly create Facebook groups and Instagram profiles that promote, encourage or facilitate fake and misleading reviews. This also included the introduction of new automated processes that will improve the detection and removal of this content.

Facebook has also made it harder to use Facebook’s search tools to find fake and misleading Facebook and Instagram testimonial groups and profiles. Finally, the company is reportedly implementing dedicated processes to make sure these changes continue to work effectively and prevent issues from recurring.


Credit: techcrunch.com /

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