Meta is reportedly cutting back on plans for its AR glasses, moving away from marketing Portal as a consumer device.

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According to a new report from Information.

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The report notes that the company originally planned to release the first version of its augmented reality glasses, codenamed Project Nazare, in 2024. However, employees have been made aware that Meta is no longer planning to commercially release augmented reality glasses due to efforts to scale back heavy investments in its Reality Labs and AR/VR division.

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A source familiar with the matter told The Information that the company plans to instead use the first version of the AR glasses as a demo product rather than a commercial one. Now Meta plans to prioritize the release of the second version of augmented reality glasses, codenamed Artemis.

These changes come as the Meta deals with revenue growth slowed downwhich led the company to freeze hiring in some divisions.

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Meta did not respond to TechCrunch’s request for comment.

As for the portal, Meta is reportedly focused on repositioning the product as a business device rather than a consumer one. According to the report, the company will no longer be releasing “consumer-focused” Portal devices. The portal has faced a bumpy road since its launch in 2018, as it has never caught on in the smart display market. Meta’s decision to promote Portal as a business product aligns with its recent efforts to market the device as a tool for hybrid work, as two of Portal’s newest devices are compatible with Zoom and Microsoft teams.

The report comes as it was recently revealed that the Meta also cancellation of the first version of their planned smartwatches with a camera, as first reported Bloomberg. Meta was reportedly planning to launch the smartwatch next year, priced at $349.


Credit: techcrunch.com /

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