Meta is testing a new live streaming platform for influencers called “Super”.

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Meta is testing a new live streaming platform for influencers called “Super”, according to a report from Business insider. The new platform allows influencers to stream live, earn revenue, and interact with viewers. The company reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes. Super began development in late 2020 and is currently being built by the Meta team to experiment with new products.

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“Super is a small standalone experiment created by New Product Experimentation (NPE) and is currently being tested with a small group of creators,” a Meta spokesperson told TechCrunch in an email.

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Business Insider reports that Meta recently reached out to several creators to try out a new project. The platform, which appears to have similar functionality to Twitch, is currently being tested with less than 100 creators, including tech influencer Andra Edwards and TikTok star Vena Skye.

The platform currently operates on a tiered system where viewers pay to access features included in the stream. Viewers can also tip streamers. The report states that creators receive 100% of the tips and revenue generated through the tiered system.

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“Right now, it’s only online,” a spokesperson for Meta Business Insider said. “They have been testing it very quietly for about two years. Final goal [of NPE projects] ultimately creates the next standalone project that could become part of the Meta product family.”

Super’s early testing at Meta comes after the company recently announced that Facebook will be shutting down its online shopping feature on Oct. 1 to shift its focus to Reels. Live shopping went public on Facebook two years ago after the series lesser trials and beta tests. The online shopping platform could end up being a significant source of income for Facebook thanks to sales commissions. used at checkout.

Live shopping is becoming more and more popular in Asia, especially in China. However, since Facebook and tik tak both are ditching their real-time shopping plans, it looks like overall consumer awareness and acceptance of real-time shopping outside of Asia is still low.

However, Super’s early testing shows that Meta believes there is a market for a live streaming platform for influencers and creators. Meta is still in the early stages of testing the platform and will most likely be tweaked based on feedback from the creators.


Credit: techcrunch.com /

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