Ensuring that mental health is part of your daily routine can be difficult, especially if you are already busy and stressed. mindlabs wants to make this easy with a combination of on-demand or live video classes and community features. The company today announced that it has raised a $3.5 million seed round, nearly eleven months after its pre-seed funding.
The seed round was led by ProFounders Capital, with participation from Slack Fund; Jeremy Darroch, executive chairman and former CEO of Sky; and returning investors Passion Capital and Seedcamp. Announcement time comes three days before World Mental Health Day on 10 OctoberTo raise awareness of mental health issues and increase access to care.
The new funding will be used to fund MindLabs’ product and engineering, materials and rentals to market as it prepares for its public launch next year.
MindLabs was founded last year by Adnan Ibrahim and Gabor Sjedlak, who previously launched and run CarThrottle, an automotive site and community that was Acquired by Dennis Publishing in 2019. When Nerdshala first spoke to the founders last year, they said they decided to focus on mental health for their next startup, as depression has risen sharply, especially during the COVID-19 pandemic.
Over the past year, Mindlabs has hired leaders for its engineering, production and marketing teams, and built its beta app, which now has 16 instructors. The startup’s platform is slated for a public launch in the first quarter of 2022. Ibrahim told Nerdshala that MindLabs currently has thousands of users on its waiting list, in part thanks to Growth of its Instagram account, which has about 60,000 followers.
Before launching in the United States, MindLabs will first be available in the United Kingdom. Ibrahim says it plans to expand to non-English-speaking countries, as the team believes the platform is easily translatable.
Its app now features over 100 on-demand videos created by mental health, psychology and neuroscience professionals, and it will also host daily live video classes from its studio in West London. is one of its instructors Richie Bostock, aka The Breathe Guy, a meditation and breathing specialist. The community facilities were built partly in response to the isolation people experienced during the pandemic.
MindLabs also plans to eventually release hardware like the EEG headband to track health indicators. Ibrahim said MindLabs is launching with an app-first strategy before moving to wearables, with affordable subscription plans for classes so they can reach as many people as possible.
“We’re still extremely excited about tracking biomarkers of the mind, such as EEG, heart rate and breathing patterns, through existing and on our own wearables,” he said. “We believe this will help us create a more accurate, real-time picture of how our users are feeling, and therefore better serve them with the most relevant video classes to help improve their mood. will be able to.”