Just days after Beach Bomb was acquired by Voodoo, another French mobile gaming company has news to share. home games Raising a $50 million Series A round led by Northzone. The company partners with indie game studios and acts as a publisher.
Other investors in today’s funding round include the family office of Cingular, King, the founder of FuboTV, and Daniel Ek. The company is raising this Series A round just seven months after raising its seed round (led by Headline and Urazio).
Notably, in February 2021, the company said that it managed to generate 250 million downloads. This number has now doubled as the startup has now delivered 500 million installs.
Homa Games specializes in hypercasual, casual and board games, a segment of the mobile gaming industry that requires a systematic, technology-driven approach. It has developed its own technology stack that optimizes the performance of each game.
Game developers can build a prototype with Unity and submit it to Homa Games. After that, Homa Games can test each prototype’s capability to find out if it’s worth further exploration.
The startup has developed an all-in-one SDK that helps developers turn their mobile games into a profitable venture through analytics and A/B testing. This lets them track and improve the industry’s most important metrics – acquisition cost, retention and session time. Of course, this would lead to a better average revenue per user.
Homa Games then takes care of publishing the game on the App Store and Play Store. It relies heavily on advertising to generate revenue.
The fun part is that you don’t need to spend months or even years building the perfect mobile game. With the current state of hypercasual mobile games, game developers focus on one key concept that’s going to make you launch the game over and over again. All the success of Homa Games, which ended up in the top 20 of the most downloaded games in the App Store and Play Store, has been developed in eight days or less.
“Their platform empowers any game entrepreneur or independent studio by allowing them to tap into publishing, analysis and marketing tools to compete on an equal footing with giant game studios around the world. Daniel and Oliver have a vision of not just but more importantly, a killer execution that is helping them define and create an entirely new category within gaming,” Par-Jorgen Parson of Northzone said in a statement.
The company has released 40 games so far. But Homa Games is speeding up its release as 20 games will be released by the end of 2021.
And now, the company is working on a sub-genre of hypercasual games. Homa Games calls this the ‘Arcade Idol’ category. Like many hypercasual games, it features a textured stickman character that you move around in a digital world. Like in idle games, players have to collect resources to increase wealth and unlock new levels.
Here’s what it looks like in Craft Island, Farm Land, and Harvest It:
according to company blog post, the company plans to monetize these games through interstitial ads, in-app purchases and subscriptions. Players can also choose to watch ads to advance faster.
I don’t know if we should be celebrating this kind of innovation, but it’s clear that there is still a lot of business potential in mobile gaming. And Homa Games is well positioned to be a significant publisher.