Although mobile app boom controlled Due to the quarantine caused by the pandemic has long passed, the use of mobile devices by consumers continues to grow. According to new data released today by App Intelligence data.ai (formerly App Annie), consumers in more than a dozen global markets are now spending four to five hours a day on apps.
While daily time spent in apps varies by country, there are currently 13 markets where users spend more than 4 hours a day using apps. These include Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the US and the UK. In three of these markets—Indonesia, Singapore, Brazil—mobile users spend more than 5 hours a day on apps.
While app usage growth has slowed slightly compared to Q2 2020, it’s worth noting that two years ago was the height of the Covid lockdown, which increased app usage spikes in all categories when users worked, went shoppingbanks, games, and studied and attended meetings, school, and events from home.
However, evidence suggests that the pandemic may have resulted in a longer impact on app usage. It seems mobile consumers who adopted new applications and behaviors during the pandemic may have held on to it despite a so-called “return to normal” in 2022.
An illustration of this point is that over the past two years, some markets have seen significant growth in application usage. In the second quarter of 2020, Singaporean users spent 4.1 hours in apps. The report says that this time has now increased to 5.7 hours. In Australia, users grew from 3.6 hours to 4.9 hours from Q2 2020 to Q2 2022. In both cases, the elapsed time increased by 40%.
Other markets saw slower growth, including Indonesia (+10%), India (+5%), Japan (+5%), Canada (+20%), Russia (+10%), US (+5%) , Great Britain. (+5%), China (+5%) and Germany (+10%). Some markets saw no growth or saw a slight slowdown, such as Mexico (0%), Turkey and Argentina (both from -5%), but again, comparison with peak Covid timeframes shows that trends are just normalizing to Covid. levels.
The firm’s report also included most popular apps and games for the second quarter, when Instagram ranked first globally in terms of downloads and TikTok ranked first in consumer spending in terms of non-gaming apps. Facebook was still #1 in terms of monthly active users, ahead of WhatsApp, Instagram, Messenger, TikTok, Telegram, Amazon, Twitter, Spotify and Netflix.
Notable breakthroughs this quarter included Indian e-commerce app Meesho, which climbed to 8th in terms of downloads; party multiplayer knockout game Stumble Guys, up 23 places; and hyper-casual game Fill The Fridge, which rose to 84 positions. Meanwhile, Pokemon Go usage has increased thanks to a new season kicking off on June 1 ahead of Pokemon Go Fest in early June.
Credit: techcrunch.com /