As a journalist and investor, I’ve always been a little skeptical about single-product, super-niche companies; There are so many things that can go wrong, and one of the ways a direct-to-consumer brand performs well is its ability to cross-sell to its customers. morpheus was one of those brands that began with its apparently ridiculously over-designed (but surprisingly beautiful). $99 Non-Digital Sleep & Meditation Products, this couple a product for kids, and at CES, it launched the Morphée Zen, a tiny, travel-focused relaxation pebble.
Zen is an ultra-portable “pebble” that offers mental wellness training and sleep-focused relaxation sessions, which include soothing sounds, music, and voice therapies. It features 72 themed audio sessions on six themes including Dynamic Relaxation, Deep Relaxation and Breathing Techniques. There are nature sounds, relaxing music, and a quick two-minute “instant relief” session to bring your heart rate up to a more manageable rate.
Of course, the real question here is whether Morphy is trying to push its brand a little further. With My Little Morphy it makes sense to take smartphone devices away from kids and the original Morphy is as much a piece of art as a meditation tool.
Zen means little to me, in a world where $69.99 a year buys you Calm There’s a nearly infinite supply of meditation, sleep sounds and focus music available from subscriptions, and Spotify, YouTube and, well, everywhere you can imagine. Do we really need another product – sooner or later – somewhere in a landfill, when a purely software solution will accomplish essentially the same thing?
The product will be available in Q3 2022, priced at $79.99 . Is