Netflix is raising prices again by $1 to $2 for every plan

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Netflix is ​​becoming one of the most expensive streaming services on the market. On Friday, the Basic plan increased from $9 to $10 in the US, the Standard plan is now $15.49, up from $13.99, while the Premium plan tops out at $20 – an increase of $2. Netflix said it is making changes so that it can continue to offer more entertainment options.

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New customers will see these price increases immediately, and they will make their way to existing customers “in the coming weeks,” Netflix said. According to Netflix, existing customers will get an email notification 30 days before their prices change Plans & Pricing Page.

Rise puts Netflix in battle with HBO Max for highest-priced title streaming service, Netflix and HBO Max both offer the $10 basic tier that comes with a more limited service. Netflix’s native service only allows one stream at a time, and although it is ad-free, it lacks the ability to stream in high definition. Meanwhile, HBO’s entry-level service comes with HD, but contains ads. It also lacks the ability to access first-play movies that appear in theaters as well as on the streaming service.

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The standard services for both streaming companies provide full access to HD, ad-free content. HBO Max offers four simultaneous streams with select titles in Ultra HD for $15, while Netflix only lets users stream two and Standard HD for $15.49. Netflix users will have to pay a $20 premium service to watch on four screens at the same time or gain access to Ultra HD content. This makes Netflix’s standard plan the most expensive streaming plan with HD on the market, surpassing HBO Max.

Netflix is ​​facing increasing competition from the streaming services of Apple, Disney and Amazon, as well as from more traditional networks such as Paramount, HBO and NBCUniversal. But until now, Netflix’s reported viewing numbers have been massive. company Tracks total hours watched In the first 28 days of each title’s release. Season one of the hit show Squid Game collected 1.65 billion hours of watch time, while the first season of Bridgerton hit 625 million hours.

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