Netflix teams up with Walmart to sell merchandise online

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netflix on monday announced partnership With Walmart to sell branded merchandise in a new online retail hub that’s pegged to some of its biggest hits, including “Squid Game” and “Stranger Things.”

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why it matters: Netflix has spent billions of dollars on original programming, but only recently started expanding some of those franchises into things like merchandise, games, and podcasts.

  • Much of rival Disney’s success and business model stems from its decades-long ability to create massive, global franchises that it can leverage on everything from theme parks to TV shows, movies and toys.

description: New Netflix Hub at Walmart Will bring Netflix-branded gadgets, clothing, music and games exclusively to Walmart’s online store.

  • Plush toys, baking kits, T-shirts, and branded cassette players will be provided that chant “Stranger Things,” “Nailed It!” Like Netflix Hits would be associated with. And new shows like “Cocomelan,” and “Ada Twist, Scientist.”
  • The Netflix Hub will also include events to bring Netflix fans together, such as a crowd-sourcing feature called “Netflix Fan Select” that allows fans to vote on which merchandise they want to watch from their favorite shows.

big picture: This isn’t Netflix’s first foray into commerce. company in June launched an online merchandise store called To sell products inspired by your original show.

go in: netflix spreads wings

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