New social media trend: Old-fashioned links

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After years of hoarding, new startups — including some from tech giants — are finally making it easier for users to add external links to their profiles and content.

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why it matters: Linking to personal web pages or online storefronts has traditionally been difficult on some social media platforms, as most firms want to engage users on their platforms as much as possible.

Running news: club house new ,pinned links“The product has quickly become one of the fastest growing features of the live audio company, a spokesperson tells Nerdshala.

  • In less than a month, the company says there have been 5.5 million clicks on pinned links from clubhouse rooms, up from 1.6 million clicks in the first week.
  • About 1 in 5 public “clubs,” or groups that host conversations in clubhouse “rooms,” have used pinned links to date, the spokesperson says. Users use pinned links to do everything from book sales to running tune-in campaigns.
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Be smart: Since Facebook and Instagram are focusing heavily on sales and marketing, they have long experimented with products that drive users and creators to transact directly on their platforms.

  • Since Clubhouse is focused on building a community right now, there is less harm in sending people off its platform to make transactions.
  • The company says it is proud of the click-through rates it has seen so far between the links shared across rooms and is looking to continue investing in the product.
  • yes but: clubhouse, which skyrocketed during the pandemic, but has since growth slowed, there are bigger problems than sending users off the platform.

Between the lines: Link-sharing between competing platforms has been particularly controversial.

  • Twitter and Instagram last month finally finished A long-standing policy that forced users to click on Instagram links shared on Twitter to see the photos shared. Twitter initially banned Instagram from showing photo previews on its app to prompt users to share more of their photos directly in the app.
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big picture: The development of the producer economy has created a new industry around link-in-bio And link-to-purchase Features as per information.

  • bitly launched Earlier this month a “Link Launchpad,” a landing page that allows users to share multiple links from their social media profiles, was launched.
  • Linktree, a “link in bio” service, made an integration with Spotify earlier this month, which lets creators set up Shopify storefronts on landing pages that users encounter with links in those creators’ bios.

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