Apple already had a busy fall, releasing it, Apple Watch Series 7, and . Now, that’s “one more thing” to show us. The tech giant announced a new online-only schedule for Monday, October 18 at 10 a.m. PT / 1 p.m. ET. Apple’s event will be streamed live through the company’s website. (Here’s Everything We Know About It till now.)
Apple is expected to announce its next generation of Mac computers, which will be powered by the company’s own Apple silicon chips. In the past year, new versions of it have been releasedAnd powered by what . The company also released a surprise .
The company’s October event will not have the same draw as its September, during which it announced, Before the holiday shopping season. Last year, Apple released three major product releases around the fall months, setting aside announcements for its latest Apple Watch, iPad, iPhone, and Mac computer. The release helped propel Apple’s sales and profits to their highest levels, setting revenue records for the company’s iPhones, iPads, and Mac computers.
Part of the company’s phenomenal success was its new M1 computer, which was praised by critics such as Nerdshala’s Dan Ackerman, who cited the device’s speed and battery life. Customers loved them too, Apple said, helping drive Mac sales to record levels.
During this year’s Mac-related event, Apple is expected to further expand that lineup with. The chips are rumored to offer faster performance. Apple previously powered its computers with chips made by Intel, whose products were used in Apple laptops and desktop computers sold since 2006. (Meanwhile, Intel has Talking side-by-side with your latest chips .)
Apple is also expected to announce the release date of its latest free software update for Mac computers, called macOS Monterey.
As is typical, the company didn’t say what its product program would be about, but did give some clues in its announcement. Apple’s SVP of marketing, Greg Joswiak, tweeted an image similar to the teaser announcing Apple was “unleashed.”
Apple has used this type of language in the past when talking about its computers and especially its latest M1 devices. The company highlighted its speed and performance over previous Intel-powered Macs as well as the competition. So it’s no surprise that whatever Apple has up its sleeve for this upcoming event, we’ll be hearing a lot about how fast they are.
Apple includes an AR-experience on its website To coincide with its announcement, which iPhone and iPad users can access when they click on the event teaser image. The AR experience largely echoes the invitation, with lights passing as if you’re speeding through space. It also has guitar riffs that are reminiscent of 1980s Hollywood car chases, just to give it that extra-pound vibe.
Nerdshala’s global team will cover Apple’s event, as has been done with other conferences that have moved online. Our coverage will include real-time updates, commentary and analysis that you can only access here.