NS Nintendo Switch Prices have dropped in Europe. The remarkably successful Nintendo Hybrid console may not seem to need a price cut at first blush, as it has now surpassed the Xbox 360 and PS3 in sales, with nearly 90 million consoles sold. However, Nintendo has officially dropped the price of the base model on its website and other retailers will follow soon.
Just a few days ago, there were rumors that Nintendo is planning to cut the price of Nintendo Switch in Europe. That information now seems to be confirmed. The exact reasoning lay only with the rumours, but with the Nintendo Switch OLED just around the corner, the price drop seemed plausible.
According to Nintendo’s official UK website, the base Nintendo Switch is now listed at £259.99. The soon-to-be-released Nintendo Switch OLED is listed at £309.99. Meanwhile, the best-selling Switch variant from 2020 – the Switch Lite – is listed at £199.99. The base model Switch used to be £279.99/€329.99, so the drop to £259.99/€299.99 is rather beefy.
According to Eurogamer, Nintendo made the changes due to changes in currency exchange rates in the region, as well as the upcoming release of the Nintendo Switch OLED. This change comes four and a half years after the launch of Nintendo’s hybrid console. The Switch is probably on its way to being the best-selling console of all time, and even a slight price cut with the Switch OLED could boost sales.
We changed the prices prior to the launch of the Nintendo Switch – OLED models so that the price difference between each model in Nintendo’s own retail channel, My Nintendo Store, is the same as the Nintendo Store.
Nintendo’s change in pricing doesn’t affect every retailer, as the company doesn’t set prices largely in Europe. However, with this new suggested price and Nintendo taking charge by lowering the price on its site, it’s likely that retailers across the region will soon follow. Amazon, along with adjusting the pricing of the base retail Nintendo Switch model for games and other retailers in the region, would be wise to match Nintendo’s changes.
As of now, Nintendo hasn’t changed the price of the Switch in any other region yet. With the reasoning partly to do with the launch of the Switch OLED — and there appears to be a close price range between each model — it looks like Nintendo will change pricing elsewhere. It could be that the Switch will only get its price cut in Europe, but there is a chance that the lower priced model will appear in other regions as well.
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