While it’s not exactly intended as a test drive program, Chinese TV brand Hisense has taken the unusual step of creating a free, 100-day trial period For many of its 2021 4K, 8K and Laser TV models. The move comes after Hisense surveyed US buyers and found that 80% of them want the ability to try a TV on at home before making a purchase. The program started on September 9 and continued till October 31, 2021. During this time, you’ll be able to purchase a Hisense U800GR, U8G, U7G, U6G, or L9G TV from a participating retailer and return it for a full refund if you’re not happy with it.
We’ve never seen an offer like this from other 4K UHD TV makers, which shows that Hisense feels it needs to address some hesitation among TV buyers. Despite being a large manufacturer and seller of TVs globally, Hisense is a relatively new brand to the US market, so it does not receive the same recognition as companies with a long history (Sony, Samsung, Sharp, Toshiba and LG). Or even something relatively new brand (Vizio, TCL).
Hisense’s survey clearly confirms that brand bias can certainly play a role when it comes to post-purchase satisfaction, with 64% of respondents telling the company that a higher price point usually leads to higher quality products. While 65% of the respondents said the same thing to well-known brand names. When the survey asked these same people whether this belief actually translated to a good post-purchase experience, apparently many felt disappointed, with 68% regretting their purchase of a product priced at the top of its category. expressed, and 71% said they were disappointed despite buying from a well-known brand.
Whether or not this data is a reflection of most TV purchases, there’s no denying that we all love the idea of an insurance policy when spending our hard earned money on new technology. “If I could test-drive a car, sleep on a mattress for a month, and secretly wear underwear for weeks,” actor and Hisense brand ambassador Joel McHale said in a press release. Be able to actually watch your favorite movies and shows for 100 days on a new Hisense ULED TV?
why indeed? For what it’s worth, we’ve been very impressed with some of Hisense’s recent TV offerings. The company now has a proven track record of making very affordable TVs that also yield very good picture quality, especially when it comes to brightness, which can partly determine whether high dynamic range (HDR) content How good will it look?