NordVPN reveals rebrand for its B2B offering

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NordVPN has announced that it will rebrand its cyber security solution for NordVPN teams businesses as NordLayer.

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The reason for the rebranding is to facilitate the company’s move towards the Secure Access Service Edge (SASE) framework which is the industry-standard in cyber security for organizations.

Now as Nordlayer, the company’s state-of-the-art platform will continue to help rapidly growing enterprise businesses that have ad-hoc cybersecurity needs and need a solution that is easy to integrate with their existing equipment . The new name also reflects an adaptive security layer capable of protecting businesses from ever-evolving cyber threats.

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Nordlayer’s Managing Director, Donatas Temelis, explained in a press release how the company has carried on its original name as VPNs are now one of many tools in its arsenal, saying:

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“Our business model has carried the name forward as VPNs are now one of the components of our complete cybersecurity solutions. Our approach to cyber security for the digital enterprise, however, remains the same – we will continue to offer solutions based on cutting-edge technologies and adapt to changing business needs.

SASE Push

Nordlayer’s decision to accelerate towards SASE was determined by the direction of the cybersecurity industry which is increasingly cloud-based.

According to estimates by global research and advisory firm Gartner, the SASE industry is expected to grow at a compound annual growth rate (CAGR) of 36 percent by 2025. At that point, cybersecurity firms unable to offer SASE will be forced to. To settle for niche market opportunities.

NordLayer’s cyber security solutions include AES 256-bit traffic encryption, next-generation site-to-site tunneling, network access control with Zero Trust principles, two-factor (2FA) and biometric authentication, virtual communication between the company’s devices and servers. Includes LAN, Dedicated Servers. Threat-block malware protection including functionality, custom private gateway creation, single-sign-on (SSO), rooted device detection, DNS filtering, and more.

The company has also introduced a new logo as well as updated its existing app and website. Its relocation drive from NordVPN Teams to Nordlayer is about to be fully completed by the end of this year.

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