TLDR: If you’ve been looking forward to the release of Nothing’s Phone (1) in the US this summer, brace yourself for some disappointment. The company has confirmed that its first handheld device will not see widespread use in the United States or Canada when it launches on July 12. Only a limited number of private investors in these locations will be able to get their hands on the device through the closed beta testing program.
Nothing confirmed the company plans to launch the phone (1) back in March, with CEO Carl Pei promising that it will bring change to the “sleepy” smartphone market and become “the most compelling alternative to Apple.”
But it looks like those in the US and Canada won’t know if the Phone (1) lives up to Pei’s bold claims when it arrives on July 12. PCMagthe company stated: “While we would like to bring the (1) phone to the entire community around the world, we are targeting domestic markets including the UK and Europe where we have strong partnerships with leading local carriers. As you know, launching a smartphone requires a lot, from ensuring that the phone is supported by the country’s cellular technology, to partnering with carriers and local regulations, and as we are still a young brand, we need to be strategic about this.”
There doesn’t seem to be anything missing from the US regarding phone availability (1) and network compatibility. It’s embarrassing, but understandable. It’s hard for young brands to gain acceptance by operators here, and without these deals it’s not worth negotiating retail channels at all…
— Ev (@evleaks) June 21, 2022
The news did not come as a complete surprise. It’s hard for newcomers to break into the US carrier market, which is dominated by Apple and Samsung phones, and growing demands in recent years have made it even harder for startups like Nothing.
There is no indication that the company is planning to launch a US-enabled smartphone in the future, although it is not yet clear when that might happen. While it may be possible to try out the upcoming phone (1) in the States before then, the company said it expects “unpredictable” coverage on T-Mobile, no voice over 4G on AT&T, and no service at all on Verizon. .
If you want to see Nothing Phone(1) expand, be sure to sign up in advance to watch the event live.
Credit: www.techspot.com /