while last year’s whatsapp outage Still sending it down the backbone of its 2 billion users, the same is true for the millions of businesses that are now using it to connect with their customers. As we now know, messaging across platforms is a new area from which many startups are emerging.
is one of the most recent superchat, which is building an all-in-one messaging platform for small and medium-sized businesses to contact their customers. And these things are needed: according to some Survey 78% of customers stop transacting because of a negative experience. and European companies lose Revenue of €13 billion per year due to poor customer service.
SuperChat has now acquired London-based VC. has raised $15.6 million in a Series A round led by Blossom Capital, with the participation of 468 capital, This means the startup has now raised a total of $18.8 million.
Alex Lim, Managing Partner, Blossom Capital, said: “SuperChat has created a platform that enables small and medium-sized businesses to take advantage of the benefits of digital channels and provide the best service to even the most discerning customers. The founders and team understand the unique pain points being felt by companies, many of which are still relying on email and phone calls, while digital has seen a significant shift in the wake of the pandemic.”
The startup says it pulls conversations from WhatsApp, Facebook, Instagram, Google Business, Telegram, Webchat, email and SMS into a single inbox for business. By doing this companies gain data insight into their customers, which helps them to increase sales. All team members can view and reply to messages.
Founded by Yilmaz Koknar and Mika Heli, the platform has worked extensively for clients in Germany to date.
Koknar said: “Today’s customers want and expect them to be able to contact businesses wherever, and whenever it suits them… This can prove to be a nightmare for companies, and for customers. It can be a bad experience for everyone. In the current status quo, nobody wins, but with SuperChat, everyone wins.”
SuperChat is up against a number of well-funded players in this area including Rake, Messagebird, Smooch, and others, so it will be interesting to see how it performs.