Paramount+ and all of its films, TV shows, originals, 24/7 news and live sports will be available on Roku channel as a premium subscription later this month. The launch includes live sports from the most popular major leagues, including the NFL on CBS and the UEFA Champions League, meaning for the first time, live sports content will be available to streamers through premium subscriptions, unified viewing, and registration on the Roku channel.
The Roku channel has created a dedicated live TV guide for all Paramount+ live content, the first time Roku has created a programming guide for a premium subscription partner. The new Live TV Guide is an attempt to make it easier for viewers to navigate the live TV options offered by Paramount+.
The Roku channel will offer both Paramount’s basic ad-supported plan, which costs $4.99 per month, and the ad-free premium plan, $9.99 per month. Subscribers can also take advantage of a free seven-day trial.
Users can check out Paramount+’s top sporting events as well as CBS News Network and Entertainment Tonight. Premium subscribers have access to their local CBS station live.
bye subscribers had access to live sports broadcasts on the Roku channel since 2018, “premium” sports streaming is something they haven’t gotten before. In addition to new offerings, the Roku channel airs Adventure Sports Network, COMBT GO, EDGEsport, Stadium, and Wham Network, among other lesser-known channels.
Premium subscriptions provide users with a single monthly bill, making it easy to manage your subscription. The Roku Channel offers Premium subscriptions to over 50 services, including the recently added Discovery+which was the first time that Roku Premium Subscriptions supported a video-on-demand service subscription with an ad tier.
Joining a subscription platform like Roku isn’t a new strategy for Paramount+ – the service is also available on the Amazon Prime Video and Apple TV+ channels.
Credit: techcrunch.com /