Parellelz offers a new approach to seamlessly transform native mobile apps into websites.

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Over the past few years, developers and authorities have questioned Apple as well as Google power over the distribution of applications in mobile operating systems. If you have an android app, chances are you can use alternative app stores like Amazon app store. But if you have an iOS app, you have no choice but to go through the Apple App Store.

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But a startup called Parellels there is another solution: convert the native application to a web application without quality loss and increase its visibility through web distribution. To do this, the company plans to offer a unique set of tools that can transform a developer’s application without using any SDK or making changes through the application.

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To build the platform, Parellelz raised $3 million in a preliminary round from investors such as former Uber VP of development Ed Baker, ProductHunt founder Ryan Hoover and Maple VC general partner Andre Charu.

Other investors include organizations such as Global Founders Capital, Play Ventures, Garage Capital, as well as individual investors such as Shopify Engineering VP Farhan Talwar, a16z general partner Jonathan Lai, and search company Golden founder Jude Gomila.

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Founder and CEO Albert Lai’s previous experience was launching games through Facebook Instant Games. However, in doing so, he found many limitations and features that could have been lost, resulting in such a volume of work that it was, in fact, almost like a remake of titles. This prompted him to start thinking about the common problem and how to find the best solution.

There are already some workarounds these days for people who want to use native apps without downloading them. For example, the Google Play Store has a feature called Google Play Instant Launch, which gives you the ability to work with native apps without having to install them. But Google’s goal is to force you to install native apps, so it’s holding back some features. On the contrary, Paraellez wants you to have a complete experience without having to install your own app while using it online.

You can also think of Progressive Web Apps (PWAs) as another equivalent. However, Lai claims that his solution is very different.

“We are trying to change the paradigm by creating a new layer on the Internet. Just like a browser that allows you to browse the web, we are building a browser that allows you to access applications. Like web pages, we aim to make apps the standard type of media available to people,” he said.

Parallelz said its platform, which will launch later this year, will require a developer to have a valid application binary, allowing a native application to be quickly converted to a web application. Once the platform is launched, developers will almost instantly have an app URL that they can share with others, use for marketing, and so on.

Lai noted that users would then be able to make in-app purchases in the same way that you buy items on an e-commerce site.

“We will provide our developers with a range of options and make onboarding as easy as possible with some very creative technologies and innovative techniques that we will show later this year,” he said.

The company hasn’t come up with a monetization model yet, but said it’s thought of several possible ways, and it will be easy to implement once they have a critical mass of developers.

“Parallelz has achieved what many developers thought was impossible. Soon, sharing a mobile app will be as easy as sending a link,” Hoover said in a statement.

Charu said factors such as “app fatigue, rising user acquisition costs, a 30% tax and a single point of failure” have made mobile apps “an increasingly difficult and inefficient channel” for marketers and brands. He noted that the startup’s new approach to architecture will change the rules for discovering and distributing applications.

Lai said that while web apps have the advantage of not paying app store fees, the more important advantage is that the internet is accessible to millions, and so there is a tantalizing prospect of something going viral. just like wordle.

But for now, this puzzle was more out of the ordinary than anything close to the norm for web applications. In fact, the disadvantage of web applications has generally been that opening It has there was a problem. Google allows developers to upload PWA on the Play Storebut there is no separate section for their search.

Google has also tried distributing web apps through Chrome, but that never worked. it is in the process of closing. So while Parallelz can solve the problem of turning native applications into web applications without any compromise, it still has to do a lot of work to ensure discovery.

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