Parrot, a tool for digitizing Mexico’s restaurants, takes in $9.5M

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The global pandemic threw a wrench in restaurant plans around the world two years ago, when diners stayed home, causing many eateries to shift their business to pickup or delivery.

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Roberto Cebrián and David Villarreal both had experience working with restaurants in Mexico and recognized that many restaurants were unwilling to change their operations quickly, so they jumped at the opportunity to help them.

“Latin American and America have a slew of food tech solutions, but it messed up the front and back operations of the house,” Cebrian said. “The pandemic was a crazy experience. Many people didn’t know what would happen, but the downside was that restaurants closed.


Parrot co-founder Roberto Cebrián. image credit: Parrot

With a view to reverse that trend, they created the Monterey-based . Make Parrot Launched in April 2020, and with ParrotConnect in 2021, its point-of-sale software for restaurants enables them to digitize and take advantage of the home delivery boom to accelerate growth.

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Cebrian told Nerdshala that many restaurants were balancing an average of three delivery apps and 15 different menus at each location. Often connectivity issues and menu errors cause restaurants to receive 10% to 15% of orders incorrectly or late when they are pushed from the app to the restaurant’s point-of-sale software to create them.

Instead, ParrotConnect provides a way for restaurants to centralize all those fragmented functions—including table service and online ordering—into a single management portal where users can operate functions such as menus, kitchen management, payment methods and reports.

The company is working with over 60 partners on the product and now has over 500 restaurants in Monterrey, Mexico City and the Riviera Maya using ParoConnect.

On Monday, the company announced that it has secured $9.5 million, led by F Prime Capital, to continue to grow ParrotConnect and expand its footprint in Mexico. The new capital brings the company a total of $11.7 million in funding.

Parrot is the latest to raise capital as part of a broader trend of companies helping restaurants thrive in this new digital world, including Zak, which is developing point-of-sale technology for restaurants. Payment system Sunday and restaurant management software company MarginEdge.

Since a soft launch in January 2021, Parrot is now working with more than 500 restaurants — all paying customers, Cebrian said. It currently has 60 employees after starting with 10 employees in 2021. The company is focused on helping the restaurant grow, and Cebrian said it’s too early to disclose revenue figures. ParrotConnect plans start at $73 per month for companies with a POS.

“We are investing heavily in the product because we want to deliver the right experience,” he said. “The restaurant industry is an old industry, and it always finds its way, so we are happy to help them do that with technology. We admire the industry and how creative they are at making things work. This time around Delivery has played a huge role in saving a lot of restaurants during the period.

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