In March, Peacock began testing a new exclusive film benefit program this will reward Premium and Premium Plus subscribers with either a free movie ticket through Fandango or on-demand movie rentals through Vudu each month. The NBCU-owned streaming service is rolling it out to additional subscribers as part of a “summer test.”
“We’re always exploring new ways to deliver even more value to Peacock subscribers, so we’re currently testing a program that gives select subscribers the benefits of movies from Fandango and Vudu,” an NBCUniversal spokesperson told TechCrunch.
Select customers in the free tier of service informed receive emails highlighting the program, which is valued at up to $15 per month. If a subscriber upgrades their account to any paid tier by June 13th, they will receive a benefit code for either $15 per ticket through Fandango or $7 rental through Vudu each month. (Comcast, the parent company of Peacock, also owns Fandango and Vudu).
We understand that the promotion is only available to eligible Peacock members who receive an email invitation.
It will be interesting to see if the added benefits will incentivize streaming subscriptions, as Peacock is likely hoping. We’re guessing it’s unlikely that most Basic Free plan subscribers will want to pay for Peacock’s premium tiers just by getting one free movie. However, a spokesperson for NBCUniversal told TechCrunch that the reviews were “very positive”.
There is also the possibility that this test is to see if the new package with Fandango and Vudu can work at a higher price.
The spokesman added that the trials are expected to “last several months”. The exact duration of the program is unknown, but as long as the customer remains subscribed to the paid tier, they will have access to these benefits until the end of the program.
The Representative said that the components of the proposal could be changed, but did not elaborate on how the proposal might evolve. services terms also confirm that the offer is subject to change at any time.
Credit: techcrunch.com /