Pintarnya develops super app for Indonesian blue collar workers

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Indonesia’s 60 million blue-collar workers contribute 20% of the gross domestic product, but they face a lot of uncertainty. Many are forced to jump from job to job, some are victims of fraudulent job postings and, without stable employment, cannot qualify for financial services, founders say Pintarnya. That’s why they created an app that includes verified job postings and financial services like loans for workers. The startup announced today that it has raised $6.3 million in seed funding led by Sequoia Capital India and General Catalyst. Funding includes a $100,000 grant from Sequoia Spark, a women founders program that co-founder Nelly Nurmalasari has contributed to.

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Pintarnya was launched this May in major Indonesian cities by Nurmalasari, Henry Hendravan and Girish Pokardas. Nurmalasari and Hendravan were previously senior executives at Lifestyle Traveloka’s unicorn app, while Pokardas was a KKR executive who worked with portfolio companies in the financial services industry.

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In an email, the co-founders told TechCrunch that Nurmalasari also owned a hair salon and, as a small-to-medium business owner, had difficulty recruiting, filtering, and vetting candidates for jobs. She also saw them struggle to get loans from traditional financial institutions due to their lack of verifiable employment and income history.

“The problem became apparent when the problems her employee was facing became her problems as those problems affect employee productivity,” they said. “It solidified the vision of a one-stop digital platform that can help address this challenge, boost employment rates and access financial services products.”

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Pintarnya specializes in the food and beverage, hospitality and retail sectors currently reopening after the COVID lockdown, as well as logistics. The company plans to expand into other sectors and is open to partnerships with employers from other industries.

Applicants register and create a profile, and then Pintarnya uses this information to recommend jobs based on their requirements, location, skills, and other data. Key criteria include the distance between work and their home, their profile and work history, and their self-determination of abilities. The team said that as they build a track record of successfully connecting and placing job seekers with employers, Pintarnya’s recommendation algorithms will improve by “understanding what other traits a job seeker has a higher likelihood of converting their application into a successful job placement.” The variables he takes into account include the applicant’s current salary and availability, whether they have a photo on their resume, and how often they change jobs.

Pintarnya also works with employers to select and recruit the most suitable workers for their needs, including online tests. It also authenticates job listings to avoid fraud and highlights verified job postings with green shield markers. Verification includes checking that the job listing came from a real employer and curating them based on new posts, jobs closest to the job seeker, jobs for people with no experience, salary information, and other factors that the platform is experimenting with.

“Technology has changed the types of jobs being created in Indonesia, but the hiring process, especially in the blue-collar segments, continues to be disrupted,” Sequoia India Managing Director Abhik Anand said in a statement. “The Pintarnya founding team is bringing years of exceptional technology and financial product expertise to bear on this challenge, and we are thrilled to be partnering with them in their quest to help millions of Indonesians reach their full economic potential.”


Credit: techcrunch.com /

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