Pinterest introduces the new Shuffles collage and moodboard app.

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Pinterest may be best known for its shopping and design ideas, but the company’s newest product wants to inspire its users to use their own creativity. The company has quietly launched a new iOS app called stirs to create collages using photos, image clippings, and other animation effects. The app is currently in invite-only status with the ability to join the waiting list from your home screen.

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According to Shuffles’ description on the App Store, users can create their own collages using Pinterest’s photo library, or take pictures of the objects they want to include using the camera. They can also cut out individual objects from an image with a single touch, a feature reminiscent of iOS 16’s native smart image cropping feature. The images in Shuffles can then be rotated, stacked, and resized on screen to create a collage, and animations and effects can be added as desired. The final project can be shared with friends for collaboration, or posted to public groups where others can “remix” the original creation in their own way.

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The application description suggests can be used to visualize room makeovers, fashion ideas, mood boards, and more.

While the company hasn’t officially announced its plans for Shuffles, a Pinterest spokesperson confirmed that the app hails from its new TwoTwenty incubator.

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“Shuffles is a standalone app created by TwoTwenty, the Pinterest innovation incubator team. Shuffles is a fun way to create, publish and share visual content,” the spokesperson said. “As more people come to our platform looking for creative inspiration, we are constantly experimenting with new ways to help pinners and creators bring their ideas to life.”

“Because this app is in its early testing phase, we don’t have any additional details to share at this time,” they added, declining to reveal more about their future plans or monetization potential.

Image credits: pinterest

launched last November and named after Pinterest’s first office, TwoTwenty’s the goal was to encourage more internal experimentation on the social network and increase the pace of innovation. Other tech giants, including Meta, Microsoft and Google, are making similar efforts with their own incubators. IPE, Microsoft Garageas well as area 120, respectively.

In the case of Pinterest, the company is working to shed its past as an image board and bookmarking site that helps manage e-commerce transactions to adapt to today’s creator-centric era where consumers are encouraged to shop through video content. To meet consumer demand for video, Pinterest has released an app similar to TikTok. Idea icons as well as online shopping feature, Pinterest TV. In fact, the latter was also launched by the TwoTwenty team.

But TwoTwenty isn’t just for video experimentation. The organization, made up of engineers, designers, and other product experts, is committed to researching, prototyping, and testing many new ideas to see if they get support. Those that do will be passed on to other teams within the company to scale.

The early Shuffles project is just one such idea.

What’s funny is that the new Pinterest app looks like the mobile collage maker Meta launched a couple of years ago through the NPE Team’s own incubator. Known as the magazine maker developed a small following who enjoyed creating mixed-media collages combining images, text, and GIFs. But, like almost all Meta NPE projects, has been closed. Pinterest’s Shuffles may be trying to meet the same consumer demand for image-based creativity and inspiration that Meta has abandoned.

The app is also coming at a time when there is latent resistance to the idea that video should be the only form of social expression and creativity on social media as all the tech giants try to turn themselves into TikTok. Last month, user backlash against the deprioritization of friends’ content and photos on Instagram came to a head even after The Kardashians begged the app stop trying to be TikTok. As a result, Instagram has reversed some of its recent changes, but is still set for a video-centric future.

Pinterest, to some extent, probably understands that its own pivot to video may not be able to keep users’ attention indefinitely in the face of the TikTok threat. Finding another area of ​​growth through experimentation can open up new avenues for exploration.

Financially the company profit for the last quarter turned out to be solid in terms of numbers, but it missed out on user growth. Monthly active users are down 9% year-over-year to 433 million.

Company because of the report its earnings for the second quarter after the market closed today. It should be noted that this will be the first profit since new CEO Bill Ready succeeded co-founder Ben Silbermann, who moved to the post of executive chairman. June 29, 2022.

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