pinterest announced today the introduction of new features for sellers, including product tagging on Pins and the Pinterest Shopping API. The company says all of the new features are designed to make it easier for merchants to create compelling shopping experiences for users.
With the new Pinterest Shopping API, sellers will have access to new catalog and product metadata management features to provide more efficient data quality for sellers’ products. The company says merchants who have used the tool are already seeing 97% accuracy levels for price and availability data.
The new shopping feature “Tagging Items on Pins” allows merchants to make their lifestyle Pins available for purchase. With product tags, sellers can add products from their catalog to their scene images. Users can then buy exactly the items they find in the images. Pinterest reports that in initial tests, users showed 70% higher buying interest in product pins tagged in scene images than in individual product pins.
In addition, Pinterest allows you to use video assets in product catalogs so that users can view products from different perspectives when making a purchase decision. The launch of this feature comes as Pinterest says it has seen promising results from ad formats like videos.
Finally, Pinterest is launching a new Shop tab in business profiles that will allow merchants to easily display items that can be purchased. The company notes that the new feature not only makes it easier to manage product groups directly from a merchant’s Store tab, but also provides customizable product descriptions and an improved mobile experience.
“Our goal at Pinterest is to turn inspiration into action, and our vision for shopping is to make it possible to shop on the platform for anything that inspires pinners,” said Jeremy King, senior vice president of engineering at Pinterest, in an interview. statement. “In 2021, the number of Pinners interacting with marketplaces on Pinterest has grown by over 215%, and 89% of weekly Pinners use Pinterest for inspiration on their journey to purchase. New shopping features, such as the shopping API, allow brands and retailers to engage active pinners at a very early stage in their shopping journey with the most up-to-date catalog data.”
Over the past few months, Pinterest has set its sights on improving the online shopping experience on its platform as the company recently announced what does he get a fashion shopping service known as The Yes. The company was founded by e-commerce veteran and former Stitch Fix COO Julie Bornstein and tech co-founder Amit Aggarwal. Pinterest said the acquisition will help create a new strategic organization within the company that will help drive the company’s sales efforts, including developing features for both buyers and retailers.
Pinterest says these new shopping features for sellers, the acquisition of The Yes and Google CEO Bill Reedy appointed as Pinterest’s new CEOshow that he is focused on making Pinterest the home of taste-driven shopping and is working on the concept of enabling shoppers to buy whatever inspires them on the platform.
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