Pinterest is launching a new ‘Pinterest Havens’ mental health support initiative in honor of World Mental Health Day on October 10th. one in blog post, the company called the initiative “an online and offline space for community-driven inspiration”. Pinterest notes that it is essentially making space on its platform to explore the relationship between mental health and comfort.
‘Heaven’ will include a collection of relaxing imagery and idea pins about Pinterest creators relaxing to help users reboot and recharge. The collection includes images of waterfalls, journal signs, bedtime confirmations, and more. Pinterest’s internal mental health community, Pinside Out, curated the collections within Heaven.
Pinterest also announced that it is launching its first real-life installation titled ‘Heavens: Invest in Rest,’ located within Boxville on Chicago’s South Side. The site-specific installation aims to bring the anti-burnout oasis to life through real physical pins, immersive art, and community programming. Pinterest says the installation works with the online havens community board to encourage viewers to take a breather and focus on their well-being.
To support the establishment, Pinterest is donating $80,000 to three local organizations: Boundless Early Education, the Urban Juncture Foundation and Coffee, Hip Hop and Mental Health. Donations will be provided through the Pinterest Charitable Fund.
Pinterest notes that its Compassion Search feature, launched in 2019, works as a way for users to find useful resources and activities if they are stressed, anxious, or anxious when searching for words related to emotional well-being. feeling sad. The feature brings up wellness activities when users search for things like “stress quotes” and “work anxiety.”
The guided wellness activities were created with the help of experts from Brainstorm, the Stanford Lab for Mental Health Innovation, and with advice from Vibrant Emotional Health and the National Suicide Prevention Lifeline. The feature is currently available in the US, UK, Ireland, Canada, Australia, Singapore, India, Philippines, Hong Kong, New Zealand, Brazil and Germany.
In addition, Pinterest notes that users can visit the Search tab’s ‘Daily Inspiration’ space to learn how Pinterest creators are investing in comfort, and how emotional well-being can look different for everyone. Journaling, meditation, walking, dancing, drawing and more are activities that can support our emotional well-being and mental health. “
These announcements come as Pinterest says it has noticed an increase in users visiting the platform for inspiration for increased emotional well-being and positivity. For example, searches for ‘Sunday rest routines’ increased 7x over the previous year, while searches for ‘distressing tips’ increased 12.7x. The company says it aims to create space for thinking about how mental health can affect all of us globally.