Pitch Deck Teardown: $2.1M Enduring Planet Source Deck

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We faced quite climate change is a big issue, and I was skeptical for a long time about whether venture capital could be as important a part of the solution as it seems.

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That’s why I was so excited when Harry wrote about fintech startup hardy planet. He’s playing a really smart card: trying to make quick funding available to the climate entrepreneurs on the winning side.four the situation is when investors, startups, society and the environment win.

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A consistent story, with enough detail to understand what’s going on without falling down the rabbit hole. Simply put, I wish every deck could do this just as well.

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Today, I’m excited to introduce the deck that the company used to raise funding. As you might expect, it’s a bit inside baseball – it’s a startup deck that helps other startups raise money from other VCs – but how could you also Expect Enduring Planet to really know what they’re doing.

The deck is quite unusual, and it’s interesting to see how the founders think about its round. The company did an exemplary job on a few slides where many startups get it wrong, and even included a few slides in the attachments, which help deepen the fundraising story and context even further.

I’m excited to share this with you – SG!


We are looking for more unique pitch presentations, so if you would like to submit your own, here is how you can do it.


Slides in this deck

The Enduring Planet slide deck has some minor fixes, but the main deck is more or less intact. The company removed the revenue figures (but retained the graph) on slide 16. It removed the detailed underwriting criteria and removed the company names from the pipeline slide. He also removed a number of application slides (confidential information about his underwriting, structures, etc.).

The main deck consists of 18 slides, and the company has included five additional slides. This represents the first time I have been able to include application slides as part of a presentation teardown. I’m excited to dive into the ins and outs of what app slides are for!

  1. cover slide
  2. Command slide
  3. “Some Investments for Today” – Traction slide
  4. “Trend” – “Why now?” slide
  5. “Expansion of investments from corporations and venture capitalists” – Slide “Market Evolution”
  6. “Governments Stimulate Private Sector Action” – Declining Global Market Opportunities
  7. Rapid Startup + SMB Expansion” — Sliding Market Trends
  8. Problem slide
  9. Decision slide
  10. Product slide
  11. Machine Learning and Automation – Product Details Slide
  12. value proposition slide
  13. Key investment criteria slide
  14. pipeline slide
  15. Solution roadmap slide
  16. Financial projections slide (edited)
  17. Team slide and board
  18. “Fundraising Goal” – Ask Slide
  19. Applications slide cover
  20. Appendix – Slide with a detailed description of the problem
  21. Appendix – Sample Slide with Venture Capital Partners
  22. Appendix – Key Investment Criteria: Sector Detail Slide
  23. Appendix – Key Investment Criteria: Capital and Inclusion Details Slide
  24. Appendix – Risk Management Slide

Three things to love

This deck has some very serious issues, but I’ll get to them towards the end of this article. However, there is also a completely different narrative here – so let’s start with that!

The deck does not take hits

Challenges - Climate investment not enough to reach 2 degrees Celsius Industry financed by venture capital (expensive + exclusive) Alternative financing almost non-existent Institutional capital willing to invest more dollars but wants fixed income intermediaries

[Slide 8] The company problem slide is in bold. Image Credits: hardy planet (Opens in a new window)

I had to laugh when I saw the “problematic” Enduring Planet slide. He is raising money from venture capital firms, but he is useless: too little, too expensive, too exclusive, and not enough to succeed. 2 degrees Celsius targeted by the Paris Agreement.

The company briefly outlines the problem and hints at its own solution in the last paragraph – institutional capital wants to invest more money, but does not have an effective mechanism for this. This is one of the cleanest and simplest task slides I have ever seen; it outlines a huge challenge and hints at the scale of the opportunity.

Solution and product slide work in tandem

We invest in exchange for 100,000 - 2,000,000 US dollars with a return of 2-10% over 1-3 years.

[Slide 10] Product slide. Image Credits: hardy planet (Opens in a new window)

I have long had a soft spot for companies that can articulate their stated solutions to a problem and their products as two separate stories. There is a good reason for this.

In early stage companies, you have a hypothesis that your product is a good solution to a problem, but you don’t know for sure. By separating the solution your company believes in from the product it creates, you set yourself up for success. You can always turn right how you offer a solution – what you show is a deep understanding of your market. Plus, you’re setting the stage for a story that includes more than one product to solve a full set of industry problems. This is exactly what Enduring Planet is doing here.

On the solution slide (slide 9), the company states that its solution is “a climate-exclusive lending platform providing entrepreneur-friendly capital using the latest automation technologies.” Sounds like a mission, but take note: this is more of a tactic than a mission, and it works really well as a company statement of a solution.

From slide 9, he moves on to his product and even directly states that it is his the first product. There are no whispers here: he shouts loudly that he has more ideas to use as part of his platform.

If you are in the process of fundraising, take a close look at slides 8 through 10 in this slide deck; Enduring Planet does a great job of presenting the problem/solution/product in a cohesive story with enough detail to understand what’s going on without falling down the rabbit hole. Simply put, I wish every deck could do this just as well.

Value of winning/winning

As I said in the opening paragraph, Enduring Planet is especially good at painting a world where everyone wins.

For Entrepreneurs • Fast, affordable capital on the right terms • Access to our extensive network of VCs, funds, service providers, and more • Active support from the EP team on operations, growth, fundraising • Non-dilutive capital for portfolio growth • Access to the Enduring Planet Stream • Key innovations reach scale faster, accelerating decarbonization • Underrepresented founders and diverse teams gain greater access to capital

[Slide 12] Value proposition slide. Image Credits: hardy planet (Opens in a new window)

I often see value proposition slides in presentations; as a rule, they show an advantage for customers. It’s encouraging to see Enduring Planet taking a broader view of how it wants to appear in the world. In his appendix, he details how he manifests in society, explaining how he envisions a world where everyone is pulling in the same direction.

Pay special attention to the part “For venture capitalists” – as a potential investor, I would do this. In two short points, Enduring Planet can make two different points. “Non-dilutive growth capital for portfolio companies” is a powerful proposition; this means that Enduring Planet is promising venture capitalists that its companies can go further without giving up more capital. Considering that VCs tend to be optimized to care for their share of ownership (and thus allergic to unnecessary dilution), this is a powerful promise.

The second point is related but significantly different: by offering non-dilutive financing, Enduring Planet is likely to see a lot of deals and financial data for climate technology companies. This is an information goldmine for venture capitalists who are interested in investing in this space. When a company is ready to raise equity funding, some time after receiving funding from Enduring Planet, Enduring Planet is in a fantastic position to have a much deeper understanding of which startups are worth investing in and which are less attractive. .

Bonus: Apps

The slide simply says "Application".

Image Credits: hardy planet (Opens in a new window)

I quickly wanted to highlight the applications that Enduring Planet used in their presentation; it’s worth taking a closer look at them in the full presentation below, but I like slide 20 where the company expands on its statement that “capital for climate entrepreneurs is either expensive or unavailable.” He does this with a complete matrix showing how equity, grants, commercial debt, venture debt, and revenue-based funding are all bad ways to grow a startup in this area. This is eminently elegant and effectively positions Enduring Planet as a great financing option. The added benefit – and I wish this was recognized more often – is that the company points out that “these challenges are more for the under-represented founders in the climate technology ecosystem.”

This is a great example of why you should consider having an app in the first place.

Placing such a slide on the main deck would be a distraction; there are 20 cells with detailed information, and if you care about this kind of thing, you can easily spend hours sorting through them and looking up the pros and cons of each funding option for various startups. Enduring Planet gracefully sidesteps this; if the VC wants to discuss this in more detail, they can quickly jump to the appropriate slide and show that they have done the intellectual work to answer the question. And if it doesn’t pop up on the field, great. The investor can get information after the call or at a later meeting, and you don’t waste time on a time-limited presentation. This is a great example of why you should consider having an app in the first place.


For the rest of this breakdown, we’ll look at three things Enduring Planet could do better or do differently, as well as its full presentation!


Credit: techcrunch.com /

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