Pitch Deck Teardown: $29M Lumigo Series A Deck

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Last November year, Frederick wrote about LumigoX $29 million in Series A round led by Redline Capital. The company is building a cloud-based application monitoring and debugging platform and has raised a total of $38 million since its launch in 2019.

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In the latest installment of my Pitch Deck Teardown series, I’m super excited to share the deck she used when she lifted her A series last year. We’ll take a look at the whole deck and break down three things I like, three things that could be improved, and discuss a few other highlights that founders can learn from as they put together a Series A in the current fundraising environment.


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We are looking for unique presentation presentations, so if you would like to present your own, here is how you can do it.


Slides in this deck

  • 1 – Cover
  • 2 – “In a nutshell”: final slide about the market, problems and solutions
  • 3 – “Nice to meet you”: team slide
  • 4 – “The Evolution of Cloud”: market trends are declining
  • 5 – Year of Cloud Native: market evolution slide
  • 6 – Problem slide
  • 7 – Solution Slide: Solution Overview
  • 8 – “Lumigo Solution”: solution slide (calculation)
  • 9 – Lumigo Solution: Solution Slide (Managed Services)
  • 10 – “Monitoring and debugging in one tool”: product slide
  • 11 – “Customer Case Study”: use case slide
  • 12 – “Case Study”: a typical review of customer growth
  • 13 – “Case”: how the problem is being solved at the moment
  • 14 – “Case”: how the problem with Lumigo is solved
  • 15 – “Cloud Native Observability Market”: market analysis (edited)
  • 16 – “Forecast”: an intermediate slide of the financial forecast
  • 17 – “2021 EoY Goal” Financial Forecast Graph Slide (Edited)
  • 18 – “GTM”: go to the market slide
  • 19 – “Summary and demand”: a summary of the presentation and a slide with a request and the use of proceeds.
  • 20 – “Thank you”: the last final slide

Three things to love

Lumigo was kind enough to let me share the full 20-slide deck with only two notable corrections: The team told me that their market analysis (slide 15) and financial projections (slide 17) are commercially sensitive. It makes sense. The rest of the deck is a storytelling masterclass with lots of really elegant little details on how to tell the story of a very complex company in a highly competitive market. I liked how Lumigo brought the story to life by using the case to develop the story (slides 11 to 14). Let’s dive in and look at some specific slides:

One of the best team slides I’ve seen

Diagram showing how the founders of Lumigo met

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[Slide 3] The story of the Lumigo founders meeting and working together is very well done. Image credits: Lumigo

It’s very difficult to put together a good team slide, not least because every team is as diverse as the people on it. That being said, knowing what questions VCs typically ask about teams can help bring them to life. “How did you meet?” This is a simple question that helps start a conversation. “When did you meet?” usually helps to assess how well the founders know each other. This is important because the investor is considering whether to place a very large bet on a small group of people who will build startups together for the foreseeable future. Founders who have only recently met can be dangerous.




Credit: techcrunch.com /

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