Pitch Deck Teardown: $3 Million Encore Starter Deck

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This week Pitch Deck Teardown, I’m (virtually) going to Sweden to take a look at $3 million seed round raised by running developer tool bis.

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The company is building what it calls a cloud software development platform. He is said to have grown from Crane Venture Partners With Asekia Capital, The essence of venture capital as well as Venture capital of the third kind join the round.

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I wanted to take a closer look at this deck, in part because it tells a really elegant story in a market where it’s extremely difficult to stand out – both for your clients and investors!

Presenting a developer’s tool in a way that tells a story well enough to be understood without going too far down the rabbit hole is a particularly challenging task, and that’s what Encore’s needle uses very effectively in this 24-slide presentation.


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We are looking for more unique pitch presentations, so if you would like to submit your own, here is how you can do it.

Slides in this deck

  • 1 – Cover
  • 2 – “We’ve spent 8 years scaling Spotify Premium” – team slide
  • 3 – “Modern software is richer and more perfect than ever” – problem slide
  • 4 – “Creating modern software is slow” – problematic slide
  • 5 – “Creating backends seems easy” – problematic slide
  • 6 – “But that’s not all” – problematic slide
  • 7 – “Encore allows you to focus on your product” – solution slide
  • 8 – “Unlike all other tools, Encore understands your application” – solution slide
  • 9 – “Unique end-to-end analytics to radically improve the development experience” – value proposition slide
  • 10 – “Encore: Software Development Platform for the Cloud” – product slide
  • 11 – Diagram showing how current solutions work – product slide
  • 12 – “Improving the order of magnitude” – product slide
  • 13 – “Flexible level of abstraction” – product slide
  • 14 – “Always work at your ideal level of abstraction” – product slide
  • 15 – “What’s in the box” – a slide with a set of product features
  • 16 – “Roadmap” – product roadmap slide
  • 17 – “Strong traction” – traction sled
  • 18 – Chart slide
  • 19 – “User feedback is incredibly positive” – ​​market check slide
  • 20 – First User Characters – Target Audience Slide
  • 21 – “Grow through word of mouth, nurturing the community of builders” – slide “Entering the market”
  • 22 – “Start by charging for performance, add incredible tools for entire organizations” – business model slide
  • 23 – “Sales through organic implementation and a bottom-up approach to direct sales” – slide “Sales strategy”
  • 24 – Slide “Vision of the company”

Three things to love

This is a relatively small round and Encore is still at a very early stage on its journey and I can 100% understand how it can completely get away with some of the things I’ll be bringing up in this breakdown. He also tells a really good story in a fun way – so let’s start with the good stuff!

An easy-to-understand problem space

Engora product slide

[Slide 7] The slide of Encore products looks especially elegant. Image Credits: bis

In a few rotating slides (5, 6, 7), the founders are doing a very smooth job of creating a space in a market that is experiencing some impressive competition right now. After spending a few slides talking about how the company positions itself in space, she begins to hint at what the problem with the product is. The idea of ​​letting the tech team focus on building their product instead of worrying about what’s going on under the hood is a compelling proposition for anyone who’s ever had to deal with DevOps ruining a product party.

There’s one caveat here that’s actually not big enough to be categorized as “what could be improved”: these slides are worded as if the company is talking to its customers. “Let’s you focus” makes sense if you’re talking about potential sales. Remember, though, that you’re not selling a product to investors—you’re selling shares of your company. “Let the developers focus” will work better, and it’s also an opportunity to name your target audience.

Clear value proposition

[Slide 12] Encore’s value proposition is crystal clear. Image Credits: bis

Time is money, and in terms of P&L for most startups, developer time is one of the most expensive times.

On slides 11 and 12, Encore explains why its product has such a strong value proposition: moving to this slide, he tells the story of how getting a product feature or fixing a bug in a production application suffers hours of avoidable delays. The implication is clear: this can be avoided with Encore’s tools.

If a company can invest in what it says—that is, if it can actually cut deployment time from hours to minutes—and if it can prove a direct link to development efficiency, the value for software companies is enormous. That’s all; it’s a story – it doesn’t really matter what Encore does, if it can show developers save a significant amount of time and it can find its way to the market, this company can become huge.

Telling the same story in a different way

[Slide 14] Image Credits: bis

This slide basically says the same thing as slides 12 and 13, but in a form that is very easy to visualize.

As a company, one way to increase efficiency is to focus developers on the really important things that are worth repeating over multiple slides.

For the rest of this review, we’ll look at three things Encore could do better or do differently. In particular, I’m curious why they focus so much on their product when – in my experience – investors usually don’t care what you think. The more curious part is how the business is doing now (in the form of support and finding a replicable business model) and what it hopes to achieve with the money raised in this round. We will also share the full presentation of Encore so you can see it all in context.

Three things to improve

There’s a lot to love about the Encore deck: it simplifies a complex product story into a few easy-to-digest slides and shows why there are opportunities in the market. But if I invested in this company, I would immediately have a few questions. Let’s take a closer look at what causes anxiety:


Credit: techcrunch.com /

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