With more and more people are ordering food from home – a trend that was gaining momentum at a time when it was safer to eat at home than in restaurants – the spread of so-called “ghost kitchens” continues at a rapid pace. These kitchens are geared towards takeout orders and need technology to keep everything running smoothly.
“When COVID started, all restaurants needed to have some kind of relationship with technology to survive, but the importance of that relationship has increased significantly with the advent of the omicron option,” Nabil Alamgir, co-founder and CEO Lunch box, told TechCrunch via email. “This is the toughest fight restaurants have ever faced in recent times.”
Lunchbox spotted an opportunity raising $20 million in 2020 and then $50 million back in February. In this post, I take a look at the deck the company used to raise its $50M round and bring an impressive cadre of investors on board.
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Slides in this deck
Lunchbox has raised $50M Series B with a very dense 15-slide deck that the company has very kindly shared with us. The entire deck is unabridged, which makes it especially interesting to explore. Let’s go deeper:
- cover slide
- Lunchbox is an operating system… – mission slide
- Best New Brands – Customer Slide
- Third-Party Companies Are Expensive – Problem Slide
- Creating your own ordering system – problematic slide
- All in One Solution – Solution Slide
- Result: Third Party Killer – Impact Slide
- Case Study: Clean Juice – Customer Details Slide
- Meet guests where they are – Customer Journey slide
- Product Led Organization – product roadmap slide
- Explosive ghost market – declining market trend
- Competitive Positioning – Competitive Overview Slide
- Toast vs Lunchbox – a slide with a detailed overview of the competition
- Landscape of the Future – Market Trend Slide
- Let’s cook – contact slide
Three things to love
This is going to be one of those times where I regret limiting myself to only writing about three things I liked about the presentation deck.
This deck is a master class in how a company can tell its story and show how it manifests itself. Lunchbox does a good job of explaining how it impacts the lives of its customers without getting too deep into the specifics of the product. He skillfully paints a picture of exactly how he stands out in the face of fierce competition.
The deck also tells us how Lunchbox can see a clear exit path without making it explicit. Really very well done. Let’s pull up some highlights!
Illustrate the impact
Around the middle of the field, the Lunchbox shows a map – or a slide if you like – that actually hits the target. meaning. The slide shows how Lunchbox helps the customer − juice bar Pure juice.
Click “Order Now” on the Clean Juice website and you will be taken to a beautiful, white Lunchbox version, where you have the opportunity to choose the point closest to you and place an order. This is one layer of this slide – you best believe that any worthy investor will try to place an order with Clean Juice to see the product in action.
Case in point: As I write this review, I am saddened that the nearest Clean Juice outlet is too far away to deliver it to my home. If Lunchbox is smart, they’ll notice that I provided my address and send it back to Clean Juice to let them know there might be interest in an outlet in Oakland, California.
As an investor, all I need to know right now is that the product works, that customers find real value in it, and that they are willing to pay for it.
The other layer showcases Lunchbox’s impact on Clean Juice with hard facts, figures, and figures—the way of storytelling that investors value most.
A 31% increase in order frequency, a 55% increase in annual spend per user, and a 41% increase in digital sales per point of sale, and a 20% increase in new users year on year? These are incredible numbers for any business and would certainly be enough for me to bend over and take notice if I were running a chain of grocery stores. More importantly, if Lunchbox can draw a clear parallel between the tools and services it provides and the dramatic spike in traffic its customers see, it will have an incredible sales pledge.
For me, the best thing about this slide is that it’s not too deep. how it fulfills those numbers. No doubt this will become a topic of conversation later in the presentation process. As an investor, all I need to know right now is that the product works, that customers find real value in it, and that they are willing to pay for it.
These figures vividly tell this story.
Why now? That’s why now!
The best slides are rarely whispered; they scream.
My God, slide 11 is a screaming slide. Let me be clear: there is no way I would design this slide this way. These are three different slides masquerading as one – they deal with macroeconomic market trends (70% of restaurants used a ghost kitchen and 69% said they plan to open more), product security (“proprietary product”), and give us the raw numbers.
The last bit is my favorite. At the top right, the company hides the most impressive stat in the entire deck in muted tones, almost self-consciously telling us that it’s on an incredible growth trajectory. It grew by 541% from 2020 to 2021 and another 365% from 2021 to 2022 to nearly $15 million in annual recurring income (ARR).
If I were pitching this company to investors, those numbers would be on the second slide in the deck, and I would be shouting it out loud: We’ve found a reproducible business model, and we’re raising $50 million to lean heavily on. gas.
It is in this context that I love this slide so much. I would have done otherwise, but any investor reading this will lean in and start paying close attention. It’s a microphone toss, a modest boast, “Hey, we’ve got something to defend in the explosive market, and we’re holding on tight as this rocket ship disappears into the stratosphere.”
This slide tells me what Lunchbox was supposed to try not be wildly successful. That’s right, ladies, gentlemen, and anyone who doesn’t identify with either, you’re having a Series B round—explain that your success is inevitable.
Should it be true? Absolutely; you can not False. But what are you Can tell the story of your company vividly, and let that be the first salvo for discussion between you and your investors.
Modest bragging rights plus competitive review
Knowing that Toast exists and has Current market capitalization $8 billion. in a market where Lunchbox can claim to have access to a potentially larger market is a pretty easy way to tell that part of the story.
To me, this slide literally screams, “Hey, we’re getting ready for an IPO!” Given the current $50 million fundraiser, I wouldn’t be surprised if part of the strategy after this round is to hire a team of financiers, banker gangsters (yes, wrapper is the collective name for bankers; don’t think about it too much) and strengthen the organization’s performance to secure a sustainable growth trajectory.
If Lunchbox manages to do all of this, an IPO could be the next logical step. Alternatively, it could spend the money to hyperscale its growth and then raise Series C to fund the IPO process.
One thing is for sure: this slide is betting on Lunchbox to prepare for explosive growth—and makes it quite reasonable, given the predicates of competitors in the market.
For the rest of this breakdown, we’ll look at three things Lunchbox could do better or do differently, as well as its full presentation!
Credit: techcrunch.com /