Pluto TV is updating its lineup with a focus on using lifestyle content and game shows to engage viewers.

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Pluto TV today re-engineered its U.S. channel lineup, adding five new categories and four channels to the service in hopes of making it easier for its users to navigate while also attracting new subscribers with genre-focused programming.

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The five categories added to the platform include game shows, daytime TV, home, food, and lifestyle and culture. Such genres are quite popular among viewers, which creates a demand for these special categories.

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The free streaming platform also launched “Let’s Make a Deal” and “The Judge Judy Channel” today, July 11. Starting August 1st, Pluto TV will launch two other game show channels, Jeopardy! and Wheel of Fortune.

“We are always looking for ways to improve our programming offerings and make it easier for viewers to find what they are looking for. Not only is this expansion driven by the viewing habits we see, we spoke directly with our audience to get feedback on the proposed changes before they were made,” said Scott Reich, Senior Vice President of Programming at Pluto TV. , in your statement.

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The Roku channel also recognized an opportunity for subscribers who want to watch reality shows and lifestyle content. In May, competing streaming service announced co-production deals with Marquee Brands and Milk Street Studios, bringing seven new food and lifestyle original series to the service by Martha Stewart, Emeril Lagasse and Chris Kimball.

With more categories added, the total comes to 18. Pluto TV’s other categories are Movies, Entertainment, News + Opinion, Crime, Reality, Comedy, Classic TV, Sports, Games + Anime, Music, English, Kids, and Local. .

As part of the reorganization, content from Pluto TV channels will be moved into new categories that make more sense and help viewers find them more easily. For example, Judge Judy’s Channel will be added to the Daytime TV category, joining Drew Barrymore’s Best of Show, Dr. Phil’s Best, Judge Nosy, and more.

For his Results for 1 sq. 2022 In May, Pluto TV reported 68 million monthly active users, up from 64 million in the fourth quarter of 2021. That’s more than Tubi’s competitor FAST Fox, which 51 million monthly active users in the first quarter of 2022.

Pluto TV launched over 102 channels in the first quarter of 2022, bringing the total number of channels worldwide to over 1,000. The company boasts over 43,000 titles on the service.


Credit: techcrunch.com /

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