Edelman, the world’s largest PR firm, is vowing to make climate change a staple, even as it defies active pressure to break ties with Big Oil.
Running news: company on monday Unveiled With new principles and plans to guide the effort, as well as the new hires.
- Edelman said it is committed to working with customers focused on “quick action” on the climate and vowed to “put science and facts first” in its production.
- They are conducting a 60-day review of their portfolio and also plan to “formalize clear criteria for climate communication”. edelman launched A new exercise called Edelman Impact to guide its ESG and stability offerings.
- Robert Casamento has joined the firm as its first global head of climate. His earlier programs include founding director of the World Economic Forum’s Global Climate Initiative and top climate and sustainability roles at Deloitte and EY.
What are they saying: CEO Richard Edelman said in an interview that this year’s disasters – including floods in Bangladesh and Germany and the California wildfires – helped fuel new efforts.
- So did the grim August report of the UN climate science body. Edelman also said he is motivated by “disappointment” with the recently concluded UN climate summit, noting that countries’ emissions pledges are far from Paris Agreement targets.
- “I think the private sector has to take the lead now,” he said. “I’m really excited about the challenge before us.” He sees his work at the intersection of clean product development and consumer offtake, giving agriculture as an example.
- “There can be product changes, and manufacturing changes, and eventually, manufacturers will respond to consumer signals. And so I think we have a very important role to play … It’s on both the supply side and the demand side that we work.” want to do it,” she said.
Intrigue: The climate push comes as PR and advertising agencies are under increasing pressure over their work with fossil fuel companies, including oil majors like Exxon. The group Clean Creatives was launched last year.
- One open letter With more than 100 signatures from actors, advocates and others last week, Edelman called on those clients to drop because “ending advertising and PR for fossil-fuel companies is an important step toward climate justice.” It was organized by Clean Creatives and group Slow Factory.
- Advocates beat up Edelman yesterday because his new plan does not call for severing ties with Exxon and others. Dr. Ayanna Elizabeth Johnson, a climate expert who perverted the signatures, said, “The only reason not to leave them is greed – and a lack of respect for our shared future on this planet.”
On the other end: “I believe in the energy industry. I think they’re making a difference. They’re completely in the mindset of change, in part because of shareholder pressure. And in part I think they’re in the business.” Let’s see the opportunities,” Edelman told Nerdshala.
- “We work with oil majors. I’m proud of my work. I think the big question over time is how can we help them express their transition,” he said.
- However, when asked about the roughly 60-day review, Edelman said that if customers are not committed to the new principles they announced, “I think we will withdraw from those relationships.”