Professional Presenter Tips from a Leading Silicon Valley Venture Capital Investor

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Lottie Siniscalco partner at Emergence Capital, where she invests in early-stage enterprise software companies. During the TechCrunch Early Stage event, she chaired a presentation feedback session. What follows is a short snippet of Lottie’s contributions during the session.

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Building pitch decks is part art and part science. And they are always under development. Every week on TechCrunch Live, Founder and Investor present an early pitch that attracted significant capital investment. Participation in the events is free, and after viewing the presentation, startup founders can practice their presentation with the investor and the founder.

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TechCrunch also start of series posts digging into actual presentations that raised the rounds we covered. first dive into the Minutes deck here. Enjoy!

On choosing the right investor:

“First, know your audience. Do a little research and try to tweak the email to make it personal,” Lottie said, adding that cold emails are good, but it’s better if they are personalized. She gave this example by saying, “Hi Lottie. I am sending you this presentation. I am the founder of company XYZ and I am sending it to you because I saw that you were on the board of directors of this other company, which is somewhat similar, and I think there are some potential lessons that you could bring to Table.”

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Conversely, Lottie explained that if she received a deck from a company outside her line of work, such as consumer companies, she wouldn’t even open the email.

Create lasting memories of your deck:

Presentations are a way to tell a startup story, and there are ways to make your presentation more memorable for investors and clients.

According to Lottie, one of the best ways is to make an emotional appeal. “People remember feelings,” she said. “If you want someone to remember what you say, find a way to associate a strong feeling with it. The fear is great. Excitement is different, but the stronger the feeling, the stronger the memory.”


Credit: techcrunch.com /

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