Proven Investor Presentation Tactics

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Over the past Over two years, I have developed dozens of presentations for a variety of companies at various stages of fundraising – from start-up SAFE rounds to venture rounds and IPOs.

In this article, I will try to summarize and share some of the lessons I have learned.

Don’t create one presentation, create three

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History, like relationships, is built in stages. It is important to match each step with the relevant content. Typically, this means a short introductory presentation for the introductory stage, a frontal presentation for the meeting itself, and a reading presentation to send as a follow-up.

You could write a book on the intricacies and differences between these three presentations, but for now, here are a few guidelines:

Reading a presentation

This is your main presentation and should take place on its own without a speaker. You will send this presentation as an addendum after your first significant meeting with an investor. Its purpose is to encourage in-depth and open discussion, so it usually contains 12 to 20 slides.

Fundraising is largely the result of trust and momentum.

opening presentation

This is a short and concise version of the reading presentation. His goal is to arrange your first meeting so that you don’t have to delve into the smallest details of the business and leave room for questions.

They usually send six to eight slides and highlight the main “notes” of the presentation, such as what is the problem, what is the solution, who is the team, what is the difference and what is happening in the market.

Frontal presentation

A simplified, minimalistic version of a reading presentation, a frontal presentation is designed to empower and keep the speaker focused, not compete for attention. This presentation often contains more visuals and illustrations and less text. This presentation is not public and the number of slides does not matter. Use as many as you need to get your point home.

The purpose of the presentation is not to get you to invest

One amazing presentation will not convince an investor. In practice, the best result a presentation can produce is a follow-up meeting with a sense of momentum and clarity about the company’s history, current situation, goals, and opportunities.

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