Pyxo wants to build the biggest network of reusable food containers

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Get pixo, a French startup that has been thinking a lot about single-use plastic food packaging for the past three years. The company seeks to offer a service that makes it easy and cost-effective to use large-scale reusable food storage containers.

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The idea behind Pyxo comes from a fair in the Tuileries gardens of Paris. Right next to the food stand, trash cans were overflowing with soda cups, clamshell burger containers, and various single-use food packaging.

First, the company began working with a French corporate catering service company. sodexo, He worked with them to replace the plastic cups and make everything reusable. Due to the coronavirus pandemic and the switch to remote work, Pyxo started looking for other potential customers.


he has started working with foodless, popchef and other foodtech companies that offer connected fridges with packed lunches and snacks.

But Pixo’s biggest market opportunity comes from regulatory changes. In July 2020, the French Parliament passed an anti-waste law with some drastic changes. Restaurants must switch to reusable food containers by January 2023.

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This means that fast food restaurant chains will not be able to use paper and plastic cups, disposable clamshell boxes, etc. Pyxo is already working with an unnamed fast food chain in France to help them switch to reusable packaging.

The startup has created a one-of-a-kind marketplace of reusable food containers that connects every company in the industry. When a fast food restaurant buys a batch of containers, they all come with a QR code or NFC chip so they can be tracked everywhere.

Restaurants can outsource cleaning to specialized companies, who can give you a batch of clean containers upon arrival and pick up the day’s containers. These contracting companies also check the containers, cups and whatever they are cleaning.

In addition, customers can also order take-out food and bring it home in reusable containers. They can use an app to find the nearest collection point – it doesn’t necessarily have to be the restaurant where you originally ordered your food. Pixo is looking at gamification and small deposits to incentivize returns.

“Our vision is that this is an infrastructure industry,” co-founder and CEO Benjamin Perry told me. Pixo thinks it is building a network that works just like an electrical grid. Down the road, the startup believes there will be a dense network of restaurants, collection points and cleaning centers.

Fast food chains can help kickstart the industry as there are a ton of restaurants across the country with a single customer. They can encourage other actors to participate in the network, with Pixo acts as the network operator.

The company is just getting started as only a few restaurants are actively using Pyxo right now. But the startup has raised a $7.9 million (€7 million) funding round from Eurazio, FiveSeason Ventures and others.

On January 1, 2023, the startup is expected to operate in the restaurant industry alone with 2,000 selling points. Paixo still hopes to work with foodtech companies and corporate catering services, but they will represent a smaller portion of the business. With today’s funding round, the company expects to recruit 70 additional employees.

image credit: pixo

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