Gearbox president and CEO Randy Pitchford is stepping back from games to focus on the company’s broader efforts in film and TV as president of the publisher’s new Gearbox Studios subsidiary.
Announcing the corporate reshuffle on Twitter, Pitchford revealed that veteran chief technology officer Steve Jones will be taking over his role as president of Gearbox Software. Pitchford ultimately remains CEO and president of Gearbox as a whole, and notes that he will “continue to wear a creative hat”, but he continues to grow and develop a new film-focused side of the company. Huh.
Congratulations to Steve Jones, who I have recently promoted to become President of Software at The Gearbox Entertainment Company. Attached is a diagram of a high level organization chart with excerpts from my internal staff letter announcing the promotion. pic.twitter.com/4FeX94SIW2October 6, 2021
The news won’t come as a shock to anyone who watched Gearbox’s E3 show this year, while highlighting games, lots of Pitchford’s strangely chasing famous actors on the set of the Borderlands movie, and Kevin Hart. Failed to score a high-five. .
That said, Pitchford appears to be running the studio only temporarily. His statement said he hopes to bring the “transmedia” unit to a place where it is largely self-sufficient, at which point it will find a new president.
We don’t currently know what Gearbox Studios’ plans are to screen and stream the Beyond Borderlands movie, which currently has no set release date. But should that movie be a success, what else can we expect from Gearbox’s adaptation of the games?
An HBO Brothers in Arms mini-series? Battleborn revived as a Saturday-morning cartoon? Duke Nukem Cinematic Universe? Erm… maybe that’s quite the speculation.